"Seven million children in the United States have asthma and nearly two-thirds of them will experience an asthma attack this year. The CDC estimates that children miss 11 million school days each year due to asthma.
Although there is no known cure for the disease, experts agree that there are a variety of ways to reduce the number of asthma attacks. One way is to reduce exposure to the environmental factors - asthma triggers - that make asthma worse. This campaign provides parents and caregivers with simple tips on how to eliminate specific asthma triggers in order to reduce symptoms and help prevent asthma attacks.
The new English and Spanish PSAs introduce the Breathe Easies, an asthma-centric rock band whose catchy tunes provide parents and caregivers with these tips in a way they won't easily forget. For more tips and fun songs about preventing asthma attacks audiences are encouraged to visit www.noattacks.org."
Did you see this during the Emmy's last night? Love it!
(Almost 2.5 million views in a week!)
"This humorous short film presents Claire Danes in two starkly different days in the life, when she discovers how seemingly simple choices take her down dramatically divergent roads. On one long distance drive, her Audi TDI clean diesel — the smart choice, naturally — gets her to a glamorous event in New York, and allows Claire enough time to spare to enjoy a roadside picnic with plenty of puppies. Or, in an alternate reality, a town car and a delusional driver take her on a calamitous journey...to jail."