Tuesday, December 10, 2013

The Pop Dongle by Pop Secret: The First-Ever Smellable Mobile Game

YouTube description:
From 12/3/13 -- 12/13/13 only, you can bid on getting your very own limited edition Pop Secret Pop Dongle here: http://r.ebay.com/swaxyF 100% of the final bid will go to American Red Cross.

It's time you let your nose have as much fun as your eyes, ears and thumbs do when playing mobile games. The scientists at Pop Secret Labs have launched a one-of-a-kind mobile game experience featuring real popcorn smell.

The Pop Dongle is an experimental mobile gaming accessory. It works with Pop Secret's new mobile game Poptopia for iPhone® and iPod touch®*. Players pop as many popcorn kernels as they can to please The Almighty Mouth. Every time you swipe the butter in the game, The Pop Dongle emits a popcorn scented spritz. It's real popcorn smell triggered by real popcorn action!

Download Poptopia for FREE on the App Store: http://ow.ly/p40ZG Or, visit http://popsecret.com/poptopia to check out more about The Pop Dongle.

*Poptopia is designed for iPhone 5s, iPhone 5c, iPhone 5, iPhone 4s and iPod touch (5th Gen).

Apple, the Apple logo, iPhone and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Client Credits:
Miguel Leal – Senior Vice President, Category Business Team Leader (Pop Secret, Kettle Brand)
Burke Raine – Senior Director of Marketing
Craig Tokusato – Senior Vice President, Category Business Team Leader (Emerald, Diamond of California)
Audrey Dorfman – Associate Marketing Manager

Deutsch Creative Credits and Titles:
Group Creative Director:  Gavin Lester
Digital Executive Creative Director:  Mathias Appelblad
Creative Directors:  Cliff Leicht and David DeRoma
Digital Design Director:  Pelun Chen
Digital Designer:  Laura Carpenter
Designer: Caroline Kim
Copywriter: Kevin Martin
Copywriter: Matt Meszaros
Experience Designer: Jin An
Executive Creative Technology Director:  Trevor O’Brien
Creative Technology Director:  Brian Jeremy
Creative Technology Director:  Martin Legowiecki
Director of Integrated Production: Vic Palumbo
Director of Digital Production: Pam Scheideler
Executive Digital Producer:  Nathan Pitzel
Senior Digital Producer: Nick Ngai
Senior Digital Producer: Tony Joo
Executive Producer: Ted Markovic
Associate Producer: Eric Kaufman
Production Manager: Evan Aronson
QA Manager: Chris Suchy

Production Company(s)/Based in City/State:
App Development Partner:  Unit9, London, UK
Device Development Partner:  Deeplocal, Pittsburgh, PA
Music: The Hit House, Los Angeles, CA
Video: Story Division, Los Angeles, CA

Additional Deutsch Credits:
CEO: Mike Sheldon
Chief Digital Officer: Winston Binch
SVP Director of Earned Media: Jeff Sweat
Director of Integrated Business Affairs: Abilino Guillermo
Director of Broadcast Traffic: Carie Bonillo
Senior Business Affairs Manager: Delores Martin
Business Affairs Manager: Georgette Bivins
Senior Concept Producer: Amy Lum

Account Management Credits:
Group Account Director:  Alex Schneider
Group Account Director:  John McGonigle
Account Director:  Mark Yee
Senior Account Executive:  Lisa Wong

1 comment:

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