Sunday, July 14, 2013

IKEA "One Room Paradise" commercial, music video and behind-the-scenes


Tiny bit creepy, but I love this!

"This month sees the launch of our new TV advert, 'One Room Paradise,' a film showing how one doll and her son make the most of their small space thanks to solutions from IKEA."


"The soundtrack is a re-record of an old Aretha Franklin track, by up and coming soul singer Elayna Boynton, who recently found fame singing on the soundtrack for Quentin Tarantino's Django Unchained."


"Explore the set of our latest TV spot as our doll takes you on a guided tour and shows you how IKEA solutions help her and her son live in a One Room Paradise."



Credits from Adweek:
Agency: Mother, London 
Director: Megaforce 
Production Company: Riff Raff 
Producer: Cathy Hood Agency 
Producer: Ellie Gibb 
Colour Grading: Paul Harrison 
Flame: Judy Roberts 
Post Producer: Justine White 
VFX: Finish + Mathematic 
Editor: Joe Guest @ Final Cut

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