Friday, June 7, 2013

IBM: People For Smarter Cities (Ogilvy + Mather, France)


"IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. That’s why IBM and Ogilvy are working together to spark positive change with the 'People for Smarter Cities' project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well."


People for Smarter Cities: http://bit.ly/People4SmarterCities
Featured on Fast Company: http://bit.ly/IBMFastCoOUTDOOR

Credits:
 Advertising Agency: Ogilvy + Mather, France 
Chief Creative Officer: Chris Garbutt 
Executive Creative Director: Susan Westre 
Art Director: Daniel Diego Lincoln 
Copywriters: Lauren Elkins, Andrew Mellen 
Creatives: Daniel Diego Lincoln, Stephane Santana 
Photographer: Bruno Bicalho Carvalhaes 
Agency Supervisors: Muriel Benitah, Mary McFarland


1 comment:

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