Thursday, May 9, 2013

"Think Blue" Volkswagen "Baby" commercial


"A new advert to demonstrate our fuel-saving Start/Stop technology - which automatically switches off the car's engine when stationary available across the Volkswagen range.  Visit volkswagen.co.uk/thinkblue to find out more.

It follows the story of a loving father as he drives his baby around late at night to try and get him to sleep. It seems to work, but there's one thing Dad didn't count on; Volkswagen Start/Stop Technology.  

Every time he stops at a traffic light, the Volkswagen Tiguan's engine automatically cuts out, causing our baby to wake up and start crying. When the lights turn green, the engine hums back into life and the baby drifts happily back to sleep.

It ends with the Tiguan pulling up next to a Golf with another father having a similar problem. The fathers empathise and the ad concludes with a reassurance that at least drivers will save money on fuel.  

Start/Stop Technology. Available across the range. Another way to Think Blue"




Credits from Adweek:
Manager: Natalie Lamont 
National Communications Manager: Kirsten Stagg 
Marketing Director: Rod McLeod 
Project: Think Blue Agency: Adam+EveDDB, London 
Executive Creative Director: Jeremy Craigen 
Creative: Nikki Lindman 
Creative: Toby Brewer 
Planner: Tom Lloyd 
Media Agency: Mediacom 
Media Planner: Chantelle Ratner Agency 
TV Producer: Lucy Westmore 
Account Director: Jaimie Jennings 
Managing Partner: Jonathan Hill 
Business Director: Paul Billingsley 
Account Manager: Tom Trevelyan 
Production Company: Outsider 
Director: James Rouse 
Producer: Benji Howell 
Audio Postproduction: Factory Sound 
Postproduction: Work Post 
Media: TV, Cinema, Online

No comments: