Friday, May 24, 2013

Nike Presents: Roger Federer in "Fly Swatter" (TV commercial, U.S.)

"Ultimate flexibility wins out. It's advantage Federer in the Nike Free Trainer 5.0. Learn more about the latest footwear innovation from Nike Pro Training:"

Credits from AdsoftheWorld:
Advertising Agency: Wieden + Kennedy, Portland, USA 
Creative Directors: Alberto Ponte, Ryan O'Rourke 
Art Director: Sara Philips 
Copywriter: Jeff Salomonsson Director: Adam Hashemi 
Agency Producer: Chris Capretto 
Production: Furlined

Also, here's the video that's linked to above:

"Maximizing the support and natural motion intuitive to training comes to life in the Nike Free Trainer 5.0. And its inspiration: the Chinese finger trap device. Learn More:"

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