Wednesday, May 1, 2013

Big Mac Glow (Canada)

(A lot) belated, but I love this!

"To share the joy of the holidays, a McDonald's Big Mac was built using festive lights inside multiple transit shelters in Vancouver, British Columbia in December 2012. Each layer of the burger was represented by its own colour, differentiating the ingredients of this classic sandwich."

Advertising Agency: Cossette, Vancouver, Canada
Co-Chief Creative Officers: Matthew Litzinger, David Daga
Creative Director: Michael Milardo
Art Director: Cameron McNab
Copywriter: Kate Roland
Producer: April Haffenden
TSA Stunt Manufacturer: Metropolitan Fine Printers
Group Account Director: Anne Buch
Account Director: Karen Babiak
Account Executive: Shirley Lam
Media: OMD

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