Monday, April 29, 2013

Dove: Girl Outdoor (McCann Erickson, Tel Aviv, Israel)

Powerful and creative.

"Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty."

Description from AdsoftheWorld:
"To raise awareness on the important issue of girls' low body image, we build a huge folded billboard in Tel Aviv's biggest square. The billboard invited mothers to join the conversation."  

Advertising Agency: McCann Erickson, Tel Aviv, Israel 
Executive Creative Director: Nir Levi 
Copywriter: Lior Shoham 
Art Director: Sarit Rotman 
Photographer: Ohad Romano 
Illustrator: Eli Azarzar 
Producer: Inbal Fanan 
Account Supervisors: Adi Oren, Dikla Pinhasi 
Account Managers: Daniella Shlomo-Spiegel, Alona Zaharenko 
Planners: Ravid Tiber, Alon Roded

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