Thursday, March 7, 2013

McDonald's "Lucky Penny" commercial


"McDonald's 'Lucky Penny' tells the story of a boy who finds what he believes to be a "lucky" penny on his way to school. However, from the moment he picks it up and throughout his day, his good luck seems to be running out. Just when he is about to give up on the power of the penny, he realizes it really was lucky all along. In the end, he decides to pass on the luck to someone less fortunate and gives away his penny to the Ronald McDonald House Charities. Created by Leo Burnett Chicago, the Academy Awards is the national premiere of 'Lucky Penny.'"



Credits from AdsoftheWorld:
Advertising Agency: Leo Burnett, Chicago, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Directors: JohnHansa, Tony Katalinic
Copy Writer: John Hansa
Art Director: Tony Katalinic
Agency Producers: Denis Giroux, Bridget Rose
Director: Bruce St. Clair
Production Company: Hello and Co
Global Account Director: Bob Raidt
Account Director: Jenny Cacioppo
Planner: Sarah Patterson

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