Saturday, March 9, 2013

Lego "Mars" print ad (Grey, Paris, France)


"While NASA's Curiosity Mars Rover is exploring Mars and making the headlines, we made a contextual visual for expressing that creativity is going beyond reality with LEGO."



"The visual posted primarily on Facebook LEGO page has been massively relayed : 14 000 likes and 1 500 shares within a few hours."

Descriptions and credits from AdsoftheWorld:
  Advertising Agency: Grey, Paris, France 
Executive Creative Directors: Thierry Astier, Stéphane Eynard 
Copywriter: Dimitri Hekimian 
Art Director: Quentin Deronzier 
Art Buying: Catherine Jarno 
Strategic Planning Director: Alexis de Montaigu 
Head of Digital: Damien Ricci 
Account Director: Laurence Cormier


Also check out this cool LEGO Christmas Campaign Case Video:

"LEGO Happy Holiplay is a global digital social campaign that engages young and old all over the world in a new kind of play with the well known LEGO bricks."

Campaign website: happyholiplay.lego.com


Description and credits below from AdsoftheWorld.
Advertising Agency: Konstellation, Copenhagen, Denmark 
Creative Director: Thomas Pries 
Art Director: Rasmus Høgdall 
Client Service Director: Claus Leinøe 
Planner: Paul Hertz Design: Bas Meister 
Creative Technologist: Morten Barklund 
Web Development: Rasmus Schlünsen, Sanne Didriksen 
Backend: Mads Sülau Jørgensen

No comments: