Tuesday, February 12, 2013

Matt Lauer "Fatherhood" Ad Council PSA, plus Al Roker for Emergency Preparedness - "TODAY Takes Action"

"The Ad Council in collaboration with NBC and The Today Show created a weeklong series called "TODAY Takes Action," which featured the premiere of new television PSAs starring TODAY's anchors on behalf of four important social issues—fatherhood involvement, emergency preparedness, shelter pet adoption and hunger prevention. The anchors personally selected causes that are close to their hearts and participated in brainstorming sessions with our volunteer agencies to help inform the creative."

Matt Lauer in "Fatherhood"

Al Roker in "Emergency Preparedness"

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