Tuesday, January 29, 2013

2013 Taco Bell Game Day Commercial, "Viva Young"


Lovin this!
Old people rock!
(Song is the Spanish version of fun's "We Are Young" - "Nosotros Somos Jovenes")

"Bernie Goldblatt and his old school amigos from The Glencobrooke Retirement Home 'Live Mas' when they sneak out for a wild night they'll never forget."


Also VERY exciting... from Taco Bell's press release:
In addition to 'Viva Young,' Taco Bell will also have a 30-second ad supporting a new Steak Burrito on the chef-inspired Cantina Bell menu. The spot, entitled 'Grande Papi,' will be set to the 1994 hit song entitled 'Big Poppa,' and as a reflection of Taco Bell’s Mexican-inspired heritage, will also be sung in Spanish.

"As an added benefit, the 'Viva Young' spot will direct consumers to the brand’s Facebook page to learn more about 'LIVE MÁS® Monday,' a post-game giveaway for a free churro with any purchase during regular store hours on Monday, Feb. 4. Limit one per person per coupon while supplies last at participating locations."


Deutsch Creative Credits and Titles:

Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Senior Art Director: Gordy Sang
Senior Copywriter: Brian Siedband
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Paul Roy
Producer: Kacey Hart
Music Supervisor: Dave Rocco

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