Wednesday, January 30, 2013

2013 Hyundai Santa Fe - "Team" Big Game commercial

"Hyundai also launched a mobile social experience (also developed by INNOCEAN USA) that serves as a digital companion to the spot and taps the power of Facebook’s friend network. Inspired by the all-new seven-passenger Hyundai Santa Fe, 'Find Your 7' allows consumers to assemble their Super Bowl dream team online, assigning some of their best Facebook friends to each seat in a virtual Santa Fe."

Advertising Agency: Innocean, USA 
Executive Creative Director: Greg Braun 
Creative Directors: Robert Prins, Max Godsil 
Senior Art Director: Arnie Presiado 
Senior Copywriter: Jeb Quaid 
Director of Integrated Production: Jamil Bardowell 
Senior Producer: Harry Lowell 
Account Director: Bryan DiBiagio 
Account Supervisor: Heidi Clemens 
Product Specialist: Lawrence Chow 
Dir. Of Business Affairs: Ann Davis 
Production Company: O Positive, LLC 
Director: Jim Jenkins 
Editorial: Arcade 
Edit Visual FX: Airship 
Color: Co3 
Music Mix: Eleven 
Sound Design: Henryboy

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