Thursday, January 31, 2013

Samsung "El Plato Supreme" featuring Seth Rogen and Paul Rudd

"Seth Rogen and Paul Rudd are called in to pitch their ideas for Samsung's Big Game ad for The Next Big Thing, but they run into some hurdles. Follow #TheNextBigThing on Twitter and see what unfolds at"

2013 Budweiser Big Game Ad - The Clydesdales: "Brotherhood"

Beck's Sapphire 2013 Big Game Commercial


YouTube description:
"Introducing Beck's Sapphire - made with German sapphire hops. Watch as a black goldfish serenades its treasure, a beautifully-styled bottle of Beck's Sapphire. Featuring 'No Diggity' by Chet Faker."

SodaStream Effect - Game Day 2013 Commercial

Not completely sold on this ad... thoughts?

And here's "Game Changer" - the unaired SodaStream spot!

"Apple Mayhem" - Allstate Big Game commercial

I have been waiting for you!

"I'm a forbidden fruit and not to brag or nothing, but I'm pretty much the most amazing apple ever."

Credits from AdsoftheWorld:

Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: Charley Wickman
Creative Directors: Britt Nolan, Mikal Pittman
Art Director: Christopher Walker
Copywriters: Alan Shen, Brandan Jenkins
Executive Producer: Tom Keramidas
Producer: Bryan Litman
Account: Katie Newman, Jason Georgen, Corbett Drummey
Production Company: Epoch
Director: Phil Morrison
Editorial House: White House Chicago
Editor: Matthew Wood
Assistant Editor: Dan Zabinski
Producer: Laurie Adrianopoli
Director of Photography: Darek Wolski

Wednesday, January 30, 2013

Kia "Space Babies" Big Game commercial

Babies AND baby animals?
Kia - you know what it takes to join the list of best Super Bowl ad contenders for 2013.
Too cute! Definitely large size video worthy - what do you think of this one?

And now...

YouTube description:
"When it comes to our kids, there's an age-old question that has perplexed parents for generations. 'Where do babies come from?' Now, for the first time ever, we'll reveal this untold story through an epic journey, nine months in the making.

Watch as a nervous father navigates through this delicate situation, with a little help from his 2014 Kia Sorento SX Limited and UVO voice-activated infotainment system that plays "Wheels on the Bus". With all of its many features, it has an answer for everything. So fasten your diapers -- these babies are ready for launch.   

Join our Game Day ad conversation on Twitter with @Kia using #SpaceBabies"

2013 Hyundai Santa Fe - "Team" Big Game commercial

"Hyundai also launched a mobile social experience (also developed by INNOCEAN USA) that serves as a digital companion to the spot and taps the power of Facebook’s friend network. Inspired by the all-new seven-passenger Hyundai Santa Fe, 'Find Your 7' allows consumers to assemble their Super Bowl dream team online, assigning some of their best Facebook friends to each seat in a virtual Santa Fe."

Advertising Agency: Innocean, USA 
Executive Creative Director: Greg Braun 
Creative Directors: Robert Prins, Max Godsil 
Senior Art Director: Arnie Presiado 
Senior Copywriter: Jeb Quaid 
Director of Integrated Production: Jamil Bardowell 
Senior Producer: Harry Lowell 
Account Director: Bryan DiBiagio 
Account Supervisor: Heidi Clemens 
Product Specialist: Lawrence Chow 
Dir. Of Business Affairs: Ann Davis 
Production Company: O Positive, LLC 
Director: Jim Jenkins 
Editorial: Arcade 
Edit Visual FX: Airship 
Color: Co3 
Music Mix: Eleven 
Sound Design: Henryboy

Pepsi NEXT Super Bowl Commercial - "Party"

"In this Super Bowl commercial we see parents coming home to find their house filled with foam and hundreds of people dancing. Their son Brandon quickly distracts his angry parents from the party with Pepsi Next. A guy duct taped to the ceiling? A unicorn DJ?? A jock pouring milk over his own head??? The real cola taste of Pepsi Next successfully overshadows the mayhem and destruction happening all over their property. You're a good kid, Brandon."

Advertising Agency: TBWA\Chiat\Day Los Angeles, USA 
Chief Creative Officer: John Norman 
Creative Directors: Shawn Preston, Jerome Austria 
Art Directors: John Baker, Kristina Krkljus 
Copywriters: Chris Jones, Armando Samuels
Group Account Director: Grace Kao 
Management Supervisor: Andrew Krensky 
Account Supervisor: Melissa Cox 
Group Planning Director: Oke Mueller 
Planning Director: Neil Barrie 
Executive Producer: Anh-Thu Le 
Producer: Lacy Plunk

Mercedes-Benz 2013 Super Bowl Commercial: "Soul"

OH MAN, the teaser didn't do this justice!

"With a star-studded cast including Usher, Kate Upton and Willem Dafoe, Mercedes-Benz unveils the all-new CLA-Class in this extended cut of its Super Bowl commercial."

"Sympathy for the Devil" by the Rolling Stones

Tuesday, January 29, 2013

Mercedes Benz "Diner" Big Game Teaser ads

Oh yes. Jon Hamm. Speak to me more.

YouTube description for "Diner":
"In an old New Orleans cafe, a powerful force is undeniably present.
What it is won't be revealed until the Super Bowl. Will you be watching?"

3 more shorter spots below...

"Something sinister is coming. Will you give in to temptation?
Tune in during the Super Bowl for the reveal."

"Something scorching is coming. Will you feel the heat?
Tune in during the Super Bowl for the reveal."

"Something hot is coming. When it arrives, will you melt?
Tune in during the Super Bowl for the reveal."

2013 Taco Bell Game Day Commercial, "Viva Young"

Lovin this!
Old people rock!
(Song is the Spanish version of fun's "We Are Young" - "Nosotros Somos Jovenes")

"Bernie Goldblatt and his old school amigos from The Glencobrooke Retirement Home 'Live Mas' when they sneak out for a wild night they'll never forget."

Also VERY exciting... from Taco Bell's press release:
In addition to 'Viva Young,' Taco Bell will also have a 30-second ad supporting a new Steak Burrito on the chef-inspired Cantina Bell menu. The spot, entitled 'Grande Papi,' will be set to the 1994 hit song entitled 'Big Poppa,' and as a reflection of Taco Bell’s Mexican-inspired heritage, will also be sung in Spanish.

"As an added benefit, the 'Viva Young' spot will direct consumers to the brand’s Facebook page to learn more about 'LIVE MÁS® Monday,' a post-game giveaway for a free churro with any purchase during regular store hours on Monday, Feb. 4. Limit one per person per coupon while supplies last at participating locations."

Deutsch Creative Credits and Titles:

Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Senior Art Director: Gordy Sang
Senior Copywriter: Brian Siedband
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Paul Roy
Producer: Kacey Hart
Music Supervisor: Dave Rocco

Monday, January 28, 2013

Snickers - "Coach" commercial featuring Robin Williams

Is this a Super Bowl contender?
Most likely, I think!

(Love the Bobcat Goldthwait cameo!)

YouTube description:
"Balloon animals? Tea Cozies? This coach gets a little loopy when he's hungry.
You're Not You When You're Hungry® SNICKERS® Satisfies."

2013 Hyundai Sonata Turbo commercial, "Stuck"

"Being in front is just one of the many perks that comes with the Sonata Turbo and its 274-hp engine."

Audi 2013 Big Game Commercials with alternate endings - "Prom"

Which ending is your favorite?
Mine is definitely the first below, "Worth It"

Volkswagen and Toyota Big Game commercials

Oh man, oh man. I really had high hopes for VW and Toyota after watching their teaser spots. 
(Links: VW / Toyota)

I feel let down. It's been a long, long time since I posted in the "Ads I don't like" category, but the time has come again. There was so much potential for these ads to ROCK, but alas, this is not the case. 

Here they are... what do you think?

Ad agency: Deutsch LA; Directed by Tom Kuntz (director of The Old Spice Guy ads)

Sad face.

Friday, January 25, 2013

Thursday, January 24, 2013

Toyota Game Day Teaser "I Wish" - Starring Kaley Cuoco!

I love Kaley Cuoco and I love Skee-lo's song, "I Wish!"
What a great match... are you as excited as I am for this one?!?


There's one thing I'm confused about in this ad... the song choice... the next lyric after "I wish I had a rabbit in a hat with a bat" is "and a 64 (CHEVY) Impala." HMM...

"Sunny Side" - 2013 Volkswagen Game Day Video - YAYYY

"Volkswagen and reggae legend Jimmy Cliff join together to infuse much-needed positivity and good vibes into a world that's become awash with freak-outs, meltdowns, and temper tantrums over just about anything. It's time to get happy. 2.3.13."

Videos featured:

1) Cat Girl - 24,722,705 youtube views
2) Packers Girl - 2,033,440 youtube views
3) Xbox Guy - 1,529,287 youtube views
4) Baseball Manager - 1,044,959 youtube views
5) Golfer - 10,107 youtube views
6) Political Candidate - 66,213 youtube views
7) Winnebago - 4,001,766 youtube views


Client Credits:
• EVP, Chief Product and Marketing Officer: Tim Mahoney
• VP, Marketing: Kevin Mayer
• General Manager Marketing Communications: Justin Osborne
• Brand Communications Manager: Jeff Sayen
• Advertising Specialist: Chanel Arola

Deutsch Creative Credits and Titles:
• Chief Creative Officer: Mark Hunter
• Group Creative Director: Michael Kadin
• Group Creative Director: Matt Ian
• Creative Director: Brian Friedrich
• Creative Director: Mark Peters
• Senior Art Director: Mike Blanch
• Senior Copywriter: Ben Salsky
• Director of Integrated Production: Vic Palumbo
• Director of Content Production: Victoria Guenier
• Executive Producer: Jim Haight
• Producer: Matt Magsaysay
• Music Supervisor: Dave Rocco
• Assistant Producer: Tessa Banks
• Director: The Perlorian Brothers
• Director of Photography: Xavier Grobet
• Senior Executive Producer: Scott Howard
• Line Producer: Jay Shapiro
• 1st A.D.: Craig Owens
• Editor(s): Corky DeVault
• Assistant Editor(s): Collin Davis
• Executive Producer: Sue Dawson
• Producer: Lynne Manino
• Associate Producer: Evan Cunningham
• Colorist: Adam Scott
• Telecine Executive Producer: Larue Anderson
• VFX Artist: Tim Bird
• VFX Assistant Artists: Joy Tiernan, Glyn Tebbutt, Narbeh Mardirossian, Margolit Steiner
• Smoke Artist: Scott Johnson
• Design: Clarice Chin
• Executive Producer: Sue Troyan
• Producer: Enca Kaul
• Production Coordinator: Samantha Axelrod
• Mixer: Mark Meyuhas
• Assistant Mixer: Matt Miller
• Executive Producer: Jessica Locke
• Group Account Director: Tom Else
• Account Director: Monica Jungbeck
• Account Supervisor: Alex Gross

Media Credits:
• SVP, Group Director: Dave Fasola
• Planning Director: Duncan Snowden
• Planning Supervisor: Sean Williamson

Account Planners:
• Chief Strategic Officer: Jeffrey Blish
• Planning Director: Douglas Van Praet
• Senior Account Planner: Nargis Pirani

Traffic/Business Affairs:
• Director of Business Affairs: Abilino Guillermo
• Group Director, Integrated Business Affairs: Gabriela Farias
• Director of Broadcast Traffic: Carie Bonillo
• Chief Executive Officer: Mike Sheldon
• Broadcast Traffic Manager: Sarah Brennan

Coke Chase 2013 Big Game commercial - you choose the ending!

Alright, alright!
Bring on the previews!

Read more about ad preview awesomeness here (from the New York Times)

Tracy Morgan for MiO Fit 2013 big game preview commercial

"Can our famous spokescelebrity say *#+^%$* on TV? We're not sure, but we know you can change water into a sports drink with electrolytes and zero calories.
All you need is MiO Fit. Change is Coming 2.03.13"


Also, here's "Whistle"

"Here's something to wet your whistle, America. Mio Fit is changing water into a sports drink.
Yup, a sports drink! What else should we change? #changestuff"

Monday, January 21, 2013

Expedia Airport Bag Tags print campaign (awesome!)


Thanks for the tip Adrants and Creative Review!

Ad Agency: Ogilvy
Copywriter: Jon Morgan
Art Director: Mike Watson
ECD: Gerry Human
CD: Paul Mason
CD: Mark Harrison
Design: Mark Osborne
Retouching: Trevor Qizilbash
Traffic: Grant Mason, Peter Nuttal

Saturday, January 19, 2013

Cherkashin Meat Factory "Thanks Advertising"

Credits from AdsoftheWorld:

Advertising Agency: Voskhod, Yekaterinburg, Russia 
Creative Director: Andrey Gubaydullin 
Copywriters: Anton Kotovsky, Egor Gavrilin 
Art Director: Vladislav Derevyannykh 
Post Production: Ilya Linetsky 
Production: RadioАktive Film 
Director: Marc Wilkins 
DOP: Dmitry Maksimenko 
Producer: Olga Yakovleva 
Executive Producer: Roman Kindrachuk 
Published: January 2013

Friday, January 18, 2013

"Grandpa Goes Wild" - 2013 Taco Bell Game Day Commercial Teaser

Finally! A teaser ad!

"An 87-year old with an appetite for adventure joyrides through a football field on a souped-up, high-speed mobility scooter. And he's got something even wilder up his old-man sleeve for Game Day."

Read details from Adweek here!

Nike Basketball - "Count on Kobe" commercial

This SCREAMS Japanese wackiness!
MAD PROPS to Wieden + Kennedy...

YouTube description:
"Count on the sun to shine. Count on the rain to fall. Count on snakes to bite.
Count on grass to grow. Count your blessings. Count on Kobe."

Thanks Adweek for sharing!

Wieden + Kennedy, Portland, Ore. 

Angus Wall

Thursday, January 17, 2013

Thwaites' Wainwright Golden Ale print ads

Love the copy, love the illustrations!

Campaign description from AdsoftheWorld:
"Like the beer, our campaign is inspired by Thwaites’ fellow Lancastrian, the fellwalker and author Alfred Wainwright. The ads extol the simple pleasures of the countryside as a refreshing antidote to modern life. The campaign uses Wainwright’s style of illustration and type, as found in his famous walking guides and on the beer’s label and font clip, and the ads are underpinned by the line 'A breath of fresh ale.'"

"A Breath of Fresh Ale. 
Wainwright is a long way from ordinary beer. That’s because it was inspired by an extraordinary man: the famous fellwalker and author Alfred Wainwright. With its hoppy aroma and citrussy flavour this award-winning golden ale is like the country air Alfred so enjoyed – totally refreshing."

"Trespassers will be welcomed. 
Now wouldn’t that be a refreshing sight? Just like a glass of Thwaites Wainwright. An award-winning golden ale, it’s named in honour of the celebrated Lakeland fellwalker Alfred Wainwright. After a long walk, you’ll find its hoppy aroma and citrussy flavour welcome refreshment indeed."

"Not a Wi-Fi hot spot. 
What could be more refreshing than a day offline? Why, a glass of Thwaites Wainwright afterwards. This award-winning golden ale was inspired by the celebrated Lakeland fellwalker Alfred Wainwright. You’ll find its hoppy aroma and citrussy flavour really hit the spot."

"Our O2 Arena. 
You don’t need a ticket to enjoy oxygen at its finest, just a good long walk in the countryside. So invigorating. Like a glass of our Wainwright golden ale."

"She's still our favourite tweeter. 
Like her, a pint of Wainwright hits all the right notes. One taste of our award-winning golden ale with its invigorating hoppy aroma and citrussy flavour, and you’re sure to be tweeting its praises."

"Twinkly lights enjoyed all year round. 
Want to see some brilliant decorations this Christmas? We recommend going outdoors on a crisp, clear evening to enjoy nature’s own fairy lights. It’s an experience that awakens the senses – rather like our Wainwright golden ale."

Advertising Agency: Wild Colonial Boys, London, England 
Creative Directors: Jeff Suthons, Dean Turney 
Art Director:Jeff Suthons 
Copywriter: Dean Turney 
Illustrator: Bob Venables 
Typographer: Steve Kettel 
Published: November 2012

Tuesday, January 15, 2013 print campaign (Team One, El Segundo)

Powerful stuff.

Advertising Agency: Team One, El Segundo, USA 
Creative Director: Chris Graves 
Art Director: Steve Hanlon 
Copywriter: Phil Henson 
Photographer: Sam Comen 
Digital Artist: Ban Tat 
Published: December 2012

Monday, January 14, 2013

Starbucks "Mondays Can Be Great" commercial

Love, love, LOVE this ad!

Agency: AMV BBDO
Agency Location: London
Agency Producer: Adam Walker
Copywriter: Liam Donnelly
Art Director: Phil Holbrook
Production: Brand New School
Executive Creative Director: Jonathan Notaro
Creative Director: Sean Dougherty
Executive Producer: Devin Brook
Producer: Samantha Proctor, Julie Shevach
Art Director: Stephen Kelleher
Designer: Leta Sobierjaski
Flame Artist: Mark French
Music Company/Sound Design: Machine Head
Music Company Location: Los Angeles, CA
Composer: Stephen Dewey
Audio Production Company: AMV BBDO 
Audio Production Company Location: London 
Mixer: Chris McLean

Sunday, January 13, 2013

The Everyday Collection by Target commercials - Healthy pinata, triplet-wrangling cowgirl mom, a blast of oatmeal and a really hard to reach light bulb

Target's back with more!
(Check out my first post here.)

"Stop pretending they're for the kids."

"When duty calls, make it work."

"Breakfast never looked so hot."

"Darkness has met its match."