"To celebrate the opening of the Louis Vuitton Kusama Concept Store at Selfridges London, Louis Vuitton and Selfridges have created 'Spot the Difference,' two [1, 2] playful short films starring the fashion blogger and style icon, Bip Ling.
While the room spins to the verses of the Yayoi Kusama poem "Love Forever", viewers are invited to literally spot five differences between the two films. Visit the Louis Vuitton Yayoi Kusama Universe at http://www.louisvuittonkusama.com."
"Louis Vuitton and Japanese artist Yayoi Kusama have joined forces for a new fashion collection, and they're promoting it in window displays and a pop-up store at London's Selfridges with a variation on "Spot the Difference." Blogger Bip Ling stars in two pairs of 60-second clips draped in Kusama's polka-dot Vuitton fashions while prancing around an artsy set, as bad poetry (also by Kusama) plays on the soundtrack. It's a sendup of the pretentious world of style, I guess. If you can spot five discrepancies between the clips, submit them to @LouisVuitton_UK (with the hashtag #LVKusama) by Sept. 7. to win a copy of Lewis Carroll's Alice in Wonderland, illustrated by Kusama."
Production Company: White Lodge Concept; Director: Ehsan Bhatti; Executive Producer: Stephen Whelan; Producer: Louise Gagen; Production Design: Mikey Hollywood; Styling: Bay Garnett; Hair + Makeup: Katy Nixon; Model: Bip Ling
"A catfish has roughly 18x more taste buds than you do. Yet you're the one sipping red gum filtered Bundaberg Red whilst leisurely trawling the internet for entertainment. Bundaberg Red - A rum as smooth as life is rough."
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Copywriter: Simon Vicars
Art Director: James Tucker
Agency Producer: Sheriden Derby
Photographer: Mat Baker
Retoucher: Tias Somers, Carl Baker
Photographer: Warren Payne
Designer: Kate Slavin
Senior Account Director: Tim Ellis
Senior Account Manager: Stefanie Robertson
Advertising Agency: dim+canzian, São Paulo, Brazil
Creative Directors: Michele Dim D'Ippolito, Guilherme Facci
Art Directors: Thiago Martinhão, Michele Dim D'Ippolito
Copywriter: Paulo Marcussi, Michele Dim D'Ippolito
Media Director: Marcio Canzian
Media Supervisor: Mauricio Belchior
Accounts: Marina Pardo, Cristiane Bender
Published: May 2012