Tuesday, July 31, 2012

Spoleto Restaurants "Food Fantasy" print ads


"A starving child's fantasy is reduced to food."





Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Directors: Roberto Vilhena, Alessandra Sadock, Gustavo Tirre
Art Director: Carolina Lobianco
Copywriter: Roberto Sá
Illustrator: Imagina
Published: March 2012


Also, on a completely different note (but still great art direction from Spoleto)...
check out:

"Inside that's how you'll feel.
Spoleto Delicious Pasta"



Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Copywriter: Ricardo Dolla
Art Director: Bernardo Romero

Monday, July 30, 2012

Cityoga - Yoga progress pants (Russia)



Problem:
Cityoga studio noticed that new students often quit before completing their first month of classes. When asked why, their insight was revealed: they didn't see quick results after the first few classes.



Solution:
To prove that yoga brings results from day one, we created special Yoga Progress Pants that allowed new students to visibly measure their stretching progress. Every time they practiced, they could measure with the printed ruler how far their fingers, chest or nose reached. Witty phrases challenged them to stretch further and thus continue practicing at Cityoga.

Results:
After the promo Cityoga reduced the number of new students who quit: every third beginner continued practicing after the first month of classes.

Credits:
Advertising Agency: Lowe Adventa, Moscow, Russia
Creative Directors: Bruno Ribeiro, Andreas Mielenhausen
Art Director: Michael Druzhinin
Copywriter: Svetlana Popova
Published: March 2012

Sunday, July 29, 2012

Metro News Metro app print ads (Canada)


"Available anywhere.
Download the Metro app today."

Bed


Car




Advertising Agency: Rethink, Toronto, Canada
Creative Directors: Chris Booth, Chris Staples
Art Director: Joel Arbez
Copywriter: Dave Thornhill
Photographer: Philip Rostron
Published: April 2012

Saturday, July 28, 2012

Gamblers Anonymous Brazil "Robber" print campaign


"The more you play, the more you lose."




Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Director: Otávio Mello
Copywriters: Daniel Donato, Otávio Mello
Art Directors: Marcela Chermont, Hugo Luquetti
Account Director: Leonardo Cavalcanti
Illustrator: Nutslocomotyva Creative Production Studio


Friday, July 27, 2012

Jala PRT print ads (Indonesia)


"Jala PRT
National Network for Domestic Workers Advocacy
When domestic helpers themselves need help."

Mop





Advertising Agency: Ogilvy, Jakarta, Indonesia
Executive Creative Directors: Gary Caulfield, Jagdish Ramakrishnan
Creative Director: Gary Caulfield
Copywriters: Gary Caulfield, Purnadyka Anantha, Pribadi Prananta, Jagdish Ramakrishnan
Art Directors: Ridward Ongsano, Nicholas Kosasih, Alfa Aphrodita
Photographer: Handri Karya
Account Executive: Arianna Christanti
Other credits: Lita Anggraini, Heru Suryoko, Aldo Ikhwanul Khalid

Thursday, July 26, 2012

GNP Home/Insurance print ads (Mexico)



"Risks prefer to be hidden."




Advertising Agency: Teran TBWA, Mexico
Chief Creative Officer: Joaquín Maldonado
Creative Directors: Oscar Casarreal, Pablo Guerrero
Art Directors: Eduardo Andrade, Laura Rivapalacio, Ana Martinez
Copywriters: Erick Flores, Lorena Medellin, Eduardo Rodriguez
Illustrator: Ricardo Salamanca
Photographer: Ivan Belaustegui
Published: September 2012

Wednesday, July 25, 2012

Volkswagen Tiguan print ads (Brazil)


"Hands-free parking system. Available on the Tiguan."







Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Copywriter: Renato Simões
Art Director: Bruno Prosperi

Tuesday, July 24, 2012

LG Home Theater 3D "Different Sides" print ads


"Home theater 3D sound LG.
Every side of the sound."







Advertising Agency: Y+R Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Santanna, Jorge Iervolino
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Photographer: Lúcio Cunha
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen
Planner: Fernanda Flandoli, João Gabriel, Rafael Rossi
Media team: Gustavo Gaion, Gabriela Ben David
Client approval: Pablo Vidal
Published: March 2012

Monday, July 23, 2012

Ray-Ban print campaign (Marcel, Paris)


"Never hide."














Advertising Agency: Marcel, Paris, France
Executive Creative Director / Worldwide Creative Director: Erik Vervroegen
Head of strategic Planning: Rob Klingensmith
Worldwide Account Director: Alberto Scorticati
Creative Directors: Dimitri Guerassimov, Eric Jannon
Art Directors: Bastien Grisolet, Anaïs Boileau, Souen Le Van
Copywriter: Martin Rocaboy
Account Director: Shannon Eddy
Account Executives: Julie Amen, Rodolphe Pedrono
Global Print Manager: Jean-Luc Chirio
Art Buyer: Lauriane Dula
Executive Producer: Thomas Geffrier
Photographer: Mark Seliger
Producer: Ruth Levy
Costume Designer: Arianne Phillips
Hair Stylist: Terry Millet
Make-up Artist: Kathy Jeung
Set Designer: Rick Floyd
Published: April 2012

Sunday, July 22, 2012

Calgary Farmers' Market print ads (Canada)



Cute!





Advertising Agency: Wax, Canada
Creative Director: Joe Hospodarec
Art Director: Brad Connell
Copywriter: Shannon King
Illustrator: Katherine Streeter
Published: April 2012

Saturday, July 21, 2012

AT+T Olympics commercial - "Warming Up," featuring Ryan Lochte

"Warming Up" is AT+T's Olympic brand/anthem spot featuring Ryan Lochte, epically swimming across the Atlantic as a metaphor for all that Team USA athletes have to do to get to the Olympic Games. Throughout his journey, we see him overcoming one obstacle after another until he finally swims ashore in London. Visit http://www.att.com/teamusa for more info.


Thanks for the tip AdFreak!

Stivoro print ads (iris, Amsterdam)


"What are you giving up?"


Mr. Choo
"This image is made up of 6,989 cigarettes. That's about a year's supply. You could get to know Mr Choo very well for the same money. What are you giving up?"


"The image is made up of 7,498 cigarettes. That's about a year's supply. You can get a round-the-world ticket for the same price. What are you giving up?"


"This is made up of 7,263 cigarettes.That's about a year's supply. With the same cash, you could get yourself some wheels. What are you giving up?"

Advertising Agency: iris, Amsterdam, Netherlands
Creative Director / Copywriter: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Axel van Weel
Producer: Andrea Porcelli
Account Director: Mark Brounen
Visual Effects: Rolf van Slooten, Bas Siemons, Edwin Veer, Peter Witte

Friday, July 20, 2012

Suavitel Goodbye Ironing "Shark" print ad (Y+R)





Advertising Agency: Y+R, New York, USA
Regional Executive Creative Director: Gloria de la Guardia
Creative Director: Marco Walls
Art Director: Hanso Lee
Copywriter: Gerard Garolera
Account Director: Ranjana Choudhry

Thursday, July 19, 2012

DirecTV Olympic Games commercials (Venezuela)


That's the spirit!





Credits from AdsoftheWorld:
Advertising Agency: Concept McCann Caracas, Venezuela
Creatives: Julio Moreno, Desiree Argotte
Art Director: Julio Moreno
Copywriter: Desiree Argotte
Production Company: El Living
Directors: Hans Hoj, Alexey Rojas Barroso, Daniel Ramos.
Published: July 2012

CADD print ads (JWT, India)



"Don't let the drink drive you."





Advertising Agency: JWT, Delhi, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Priti Kapur
Senior Creative Director: Kishaloy basu
Art Director: Kunel Gaur
Copywriter: Sayantan Choudhury
Account Director: Preetika Mohan
Illustrator: Nithin Rao Kumblekar
Published: April 2012

"Susan Glenn" AXE Commercial



Simple. A bit understated. So NOT Axe. So NOT Kiefer Sutherland... but, SO GREAT.
Just so great.


Thanks for the tip Gawker.


Wednesday, July 18, 2012

Varta print ads (Publicis,Romania)



"When your home shows its dark side..."






Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Art Directors: Cristian Costea, Dragos Ometita
Copywriter: Carmen Dobrescu
Photographer: New Folder Studio

Tuesday, July 17, 2012

Harley-Davidson - "Doll" print ad (Turkey)




Advertising Agency: Big, İstanbul, Turkey
Creative Directors: Kağan Küçük, Kemal Hayıt
Art Directors: Celal Sadıker, Gözde Menemenlioğlu, Tuğba Ürer
Copywriters: Cem Yolal, Uğur Sönmez, Erdem Güler
Retouch: Buğra Atıcı
Photographer: Nihal Gündüz
Agency Producer: Tuğba Ağırbaş Özkan
Published: April 2012

Monday, July 16, 2012

Optica Caroni print ads (Venezuela)


"See things clearly"






Advertising Agency: Draftfcb, Venezuela
Creative Directors: Paula Camino, Exequiel Rodriguez
Art Director: Miriangela Villegas
Illustrator: Francisco Jimenez
Photographers: Alexis Da Mota, Luis Padilla

Sunday, July 15, 2012

Cannes Gold winners in Film and Film Craft - Homadge favorites

Thanks for the 2011-2012 gallery Adweek.
below are my 4 favorites from the list!


Be Wonderful and Wise - Lurpak® Lightest Spreadable
"Healthy doesn't have to be humdrum."

"Be Wonderful and Wise and discover a new side to your favourite ingredients with Lurpak® Butter. Be inspired on our site (lurpak.co.uk), from fun carrot facts in January to inspirational courgette tips in June, and get involved on our Facebook Page (facebook.com/LurpakButter)" Voice of Rutger Hauer; Agency: W+K, London; Video directed by Dougal Wilson


Dads in Briefs



"Most EPIC beer commercial EVER"

"Publicis Mojo are the creatives behind this epic beer commercial .. Check out some more of their stuff at their website...  http://www.thisismojo.com.au"


L'Odyssée de Cartier
"Discover the new Cartier film, a journey between dream and reality.
For the very first time, Cartier has decided to create a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope." Directed by: Bruno Aveillan. More information on: odyssee.cartier.com