Monday, November 19, 2012

Ariel "Plates" print ad campaign (and more!)


Love, love, love these print ads!

"Dine dangerously.
Ariel protective pre-wash makes clean up easy."






Advertising Agency: Beacon Communications / Leo Burnett Company, Japan
Executive Creative Director: Jon King; Creative Directors: Keizo Mugita, Shuji Matsumura
Associate CD / Copywriter: Minoru Hongo; Senior Art Director: Norihiro Sasa
Agency Producers: Kozo Nagashima, Makiko Okada
Photographer: Fumio Doi; Retoucher: Sunao Sakurai
Designers: Chizuru Horikawa, Yuichiro Yoshino
Stylist: Masato Okamura; Ceramics Artist: Yasuko Hasegawa
Food Stylist: Asako Kijima; Printing: Toshifumi Narui
Published: September 2012


Here are a few more awesome ads for Ariel!


"Because stains are not 3D"





Advertising Agency: Saatchi + Saatchi, Hungary
Creative Directors: Attila Lonkay, László Nagy
Art Director: Armand Versace
Copywriter: Klaudia Rosenkranz
Published: September 2011


"There's always a stain waiting to happenAriel"




Advertising Agency: BBR Saatchi + Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi; Creative Director: Eran Nir
Creatives: Aia Bechor, Noam Laist; Producers: Odelia Nachmias, Alon Shmoelof
Account Supervisor: Inbal Rov; Account Executive: Noa Sharf
VP Planning: David Kosmin; Senior Planner: Guy Gordon
Animation Studio: OMG; Photographer: Yoram Aschheim; Photoshop: Eyal Orlee

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