Monday, October 29, 2012

San Francisco SPCA "Pacifier" print ad (G2, San Francisco)

"The kittens have arrived!"

"San Francisco felines have been extra frisky these days, which means we have lots of kitties waiting for adoption. And the only thing better than a bundle of cuteness is two. Bring home 2-for-1 kittens all season long! 250 Florida Street |"

(There's also "Mobile" and "Bjorn")

Description from AdsotheWorld:
"When the heat rises, San Francisco cats get busy. Nobody knows this better than the San Francisco SPCA where twice a year they receive a huge influx of kittens into their shelters. G2 was tasked with creating an awareness campaign that would drive kitten adoptions during these times, referred to as 'kitten season.' We decided to have fun with the serious problem of feline overpopulation, turning it into a joyous occasion celebrating the birth of these adorable fur balls — and in essence, using babies to sell kittens. Irresistible!  "

Advertising Agency: G2, San Francisco, USA 
Creative Director: Lotus Child 
Art Director: Karen Farrell 
Copywriter: Carrie Duick 
Published: July 2012

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