Wednesday, October 24, 2012

Protex Antibacterial Hand Sanitizer print ads (Brazil)


"ROCK PAPER SCISSORS 
Eliminates 99.9% of bacterias"




Advertising Agency: Y+R, Sao Paulo, Brazil 
Chief Creative Officer: Rui Branquinho 
Creative Directors: Rui Branquinho, Flavio Casarotti 
Art Director: Felipe Pavani; Copywriter: Raphael Quatrocci 
Illustrator: Vetor Zero; Photographer: Roberto Donaire 
Additional Credits: Art Buyer: Monica Beretta 
Account Manager: Valeria Ordonhez, Claudia Menezes, Priscila Campolina 
Planner: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer 
Media Team: Gustavo Gaion, FabĂ­ola Sidorenko 
Published: April 2012


Awfully similar to Omino Bianco's campaign below...

Tablecloth


Polo


Jeans

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Hugo Gallardo Dominguez
Illustrator: Claudio Luparelli / Artout Creative Group

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