Tuesday, October 30, 2012

Pedigree Dentastix "Dog Leash" Ambient (Zurich)

Description from AdsoftheWorld:
"Pedigree Dentastix is a chewing product for dogs that cleans the dogs teeth while he is biting and chewing it. It is dental care tor dogs. We placed dog leashes outside butchers and supermarkets, tied to the hooks that are meant tort his purpose. Only — our leashes were only halt leashes. The dog was missing — it had used its strong teeth to cut the leash. The target audience were all dog owners. They pay special attention to these hooks outside supermarkets, especially when they see a leash. On the leash one could read: 'Dental care with bite. Daily Pedigree Dentastix.'"

  Advertising Agency: TBWA, Z├╝rich, Switzerland 
Executive Creative Director: Magnus Sambo 
Creative Director: Frederick Rossmann 
Editor: Simon Smit 
Art Director: Ondrej Maczko 
Graphics: Johannes Doering 
Account Manager: Lanny Cresta

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