Saturday, October 27, 2012

Hi-Mo Shampoo and Kanechom print ads (South Korea + Brazil)

Appropriate for Sandy!

Which set of hair ads do you think is stronger?
For me, I like the first set better because simply, the ads are a little less gross...

Hi-Mo Shampoo
"Disaster begins."

  Advertising Agency: Cheil Worldwide, Seoul, South Korea 
Chief Creative Officer: Joungrack Lee 
Creative Director: Joungrack Lee 
Copywriter: Songha Lee 
Art Director: Seongwook Han 
Photographers: Anuchai Secharunputong, Kihong Kim 
Art Buyer: Ansub Park


Kanechom Anti Dandruff
"Dandruff is constantly expanding."

(Links: 1, 2, 3)

Advertising Agency: Filadélfia, Belo Horizonte, Brazil 
Creative Director: Dan Zecchinelli 
Art Director: Rafael Gil 
Copywriter: Deborah Vasques 
Illustrator: Rafael Gil

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