Tuesday, October 9, 2012

Fox Movies print ads (Dubai)



Challenge: 
Nobody likes to be interrupted movies, so Fox Movies created a time-slot to air movies without commercials. We were asked to increase awareness of these "break-free movies."










Description from AdsoftheWorld:

Creative Solution: 
We reached our target audience through magazines covering celebrity gossip, beauty + fashion secrets, cinema listings and movie reviews. We ran double-page spreads of movie scenes from the "break-free" time slot. By tearing out the fake promotional ads that split the movie scene in two, we demonstrated the advantage of watching a movie without commercials.  

Results: 
The campaign was viewed by 2.4 million readers and got over 1 million visitors searching for the "break-free" movie listings on the website. During the campaign, the Fox Movies Facebook page reached 300,000 fans.  

Advertising Agency: Leo Burnett, Dubai, UAE 
Regional Executive Creative Director: Peter Bidenko 
Creative Director: Mohamed Oudaha 
Copywriter: Jaison Ben 
Traffic Manager: Gabriel Norhonha 
Art Director: Mohammad Aram 
Graphic Designer: Ammar Safi Junior 
Communication Executive: Nadia Bedaywi 
Communication Manager: Lara El Barkouki 
Regional Communication Director: Nicolas Roux

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