Sunday, October 14, 2012

Doom Fogger: Roachville (Outdoor, South Africa)

(From AdsoftheWorld):
"TBWA Hunt Lascaris Johannesburg's brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks."

Advertising Agency: TBWAHuntLascaris Johannesburg, South Africa 
Executive Creative Directors: Adam Livesey, Matthew Brink 
Creative Director: Justin Wright Art Director: Sifiso Nkabinde 
Copywriter: Thokozani Mashigo 
Artistic Model Directors: Russell Scott, Chris Drake 
Account Director: Nobesuthu Cele 
Agency Producer: Sharon Cvetkovski 
Photographer: Russell Scott 
Illustrator: Pantopia Studio cc 
Account Manager: Vanessa Maselwa 
Published: June 2012

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