Tuesday, September 25, 2012

"What if Lightlife had a farm? E-I-E-I-O!" ...New Lightlife commercial, "Welcome to the vegetarian world of Lightlife"

"With a red pepper here and a bell pepper there..."


"Meet the wonderful world of Lightlife, where you can enjoy a hearty, satisfying meal—without eating meat. Our delicious vegetarian meals are evidence of our 30-year commitment to proving that eating something good and doing something good can be one and the same."


Thanks for the tip Adweek!


Credits:
Client: ConAgra 
Brand: Lightlife 
Spot: E-I-E-I-O

Agency: Venables Bell + Partners, San Francisco 
Executive Creative Directors: Paul Venables and Will Mcginness 
Associate Creative Directors: Crockett Jeffers + Jonathan Byrne 
Art Director: Beau Hanson; Copywriter: Josh Parschauer
Director of Integrated Production: Craig Allen; Production Designer: Elizabeth Burhop
Agency Producer: DP Odishoo; Production Company: LAIKA 
House Director: Kirk Kelley; Director of Photography: John Nolan 
Executive Producer: Lourri Hammack; Producer: Rebecca Bowen
Stop Motion Animators: Julianna Cox, Wendy Fuller, Chris Ohlgren 
Character Designers: Don Flores, Gesine Kratzner, Tony Merrithew, Nicholas Weigel 
Editor: Michael Corrigan Flame Artist: Rex Carter 
Sound Design: Mophonics; Sound Designers: Josh Marcy
Music: Mophonics; Composer/Arranger: Michael Haziza
Executive Producer: Adam Podrat; Producer: Josh Marcy

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