Tuesday, June 19, 2012

Toyota Hybrid "Advanced World" commercial (Saatchi + Saatchi, Italy)

Today's gem: "Advanced World" for Toyota by Saatchi + Saatchi

The only copy: a super: 
"No world will be truly advanced if automobile technology goes unchanged."

The art direction, the colors, the music... it's simple, it's different, it's inspiring. 
I love any ad that gets me excited for a high-tech future, and a better world.

Agency: Saatchi + Saatchi
Creative Directors: Agostino Toscana and Alessandro Orlandi
Art Director: Michele Sartori
Copywriter: Tommaso Zago
Director: Xavier Mairesse
Production Company: Akita
Post Production: eXchange
Sound design: Francesco Vitaloni Sing Sing
Music: The Blue Danube - Pito Orkestra - Sing Sing music archive

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