Monday, June 4, 2012

BAND-AID® Magic Vision™ featuring the Muppets!





"JWT New York and BAND-AID® have developed BAND-AID® MagicVision™ featuring the Muppets, an augmented reality app that allows parents and children to enter a magical entertainment world featuring interactive performances by Kermit the Frog, Miss Piggy and Gonzo the Great. Designed to make kids feel better about their "boo-boos," the app also includes photo-sharing and Band-Aid 'moviehouse' experiences and is available in the App Store."
(Description from JWT YouTube page.)


Credits from AdsoftheWorld:
Advertising Agency: JWT, New York, USA
Chief Creative Officers: Jeff Benjamin, Matt MacDonald, Ryan Kutscher
Executive Creative Director: Eric Weisberg
Creative Directors: Josh Shabtai, Rachel Birnbaum, Yana Hunt
Art Director: Bianca Guimaraes
Director of Creative Technology: Martin Legowiecki
Chief Integration Officer: Mike Geiger
Chief Creative Innovation Officer: James Cooper
Head of Production: Sergio Lopez
Director of Digital Production: Suzanne Molinaro, Paul Sutton
Digital Producer: Vanessa Scanlan
Senior User Experience Strategist: Jon Fishel
Business Director: Chris Wilson
Account Executives: Kate Larado, Calais Zagarow
Director of Technology: Ricky Bacon
Technical Lead: William Mincy Unity
Programmer: Won Kim IOS
Developers: Karl Catigibe, Christine Reindl
Brand Director / Content Production: Caroline Coleman
Content Producer: Mustafa Imam
Project Manager: Joe Marra
Character Animations: 9k9 Interactive
Art Buyer: Richard Cardinali
Music Producer: Dan Burt

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