Thursday, May 24, 2012

Nissan Leaf "A world without petrol" (Australia)

"Whybin\TBWA Group Melbourne have created an interactive outdoor exhibition to launch the first purpose-built 100% electric car in Australia, the Nissan LEAF. The huge exhibit features over 40 real petrol bowsers artfully reinterpreted into useful everyday items to express the fact that with the Nissan LEAF, bowsers are no longer needed. The LEAF runs purely on electricity meaning the home is now the everyday filling station. The recycled petrol bowsers have been turned into functioning pieces of interactive art including a fish tank, coffee machine, giant water fountain, grandfather clock and a bird feeder that features a bowser covered in birdseed."

Credits and description from AdsoftheWorld:
Advertising Agency: Whybin\TBWA\Group, Melbourne, Australia
PR Agency: Eleven PR
Executive Creative Director: Paul Reardon
Creative Director: Damian Royce
Senior Creatives: Rob Hibbert, Mark Jones
Executive Producer: Margot Ger
Direction: James Dive / The Glue Society
Head of Projects: Josh Mullens
Producer: Adrian Shapiro
Group Account Director: Mike Napolitano
Account Director: Julia Unwin
Interactive Account Director: Paul Arena
Head of Planning: Paul Mayes
Digital Planner: Scott Woodhouse
PR Director: Rob Lowe Senior
Account Executive: Sydney Spagnoletti

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