Thursday, May 31, 2012

Panasonic Wide-angle Lenses (Print ads, Spain)

"Wide-angle Lenses For Lumix G "

Advertising Agency: Bassat Ogilvy Barcelona, Spain
Creative Directors: Camil Roca, Oscar Plá
Art Director: José Filipe Gomes
Copywriter: Jordi Lucas
Photographer: Dirk Wandel
Published: February 2011

Also check out this crazy QR code!

Advertising Agency: Publicis Mojo Auckland, New Zealand
Executive Creative Director: Mike Barnwell
Creatives: Jake Siddall, Sokpart Pao
Digital Creative Director: Greg Wood
Account Director: Belinda Dick
Agency Producer: Conan Gorbey
Account Manager: Ollie Wall
Published: February 2012

Wednesday, May 30, 2012

Tulip Bali Spa print ads (India)

Seen it before, but still like this concept...

Advertising Agency: Chirpy Elephant, Chennai, India
Creative Director / Art Director: Jayaraman
Creative Director / Copywriter: Leela Ram
Graphic Designer: Arul Anchalan
Account Director: Raam Prasad
Photographer: Kapil Ganesh
Retoucher: Bhaskar
Published: February 2012

Tuesday, May 29, 2012

Bar Aurora e Boteco Ferraz - Karaoke Breathalyzer

"Bar Aurora + Boteco Ferraz present 'Karaoke Breathalyzer.'
To increase awareness about drunk driving, we created the world’s first microphone breathalyzer and invited people to sing karaoke. Once up on stage, with their guard down, we took them by surprise. At the end of each song, we didn’t show their score, we showed their alcohol blood level. Because let’s face it, when you feel you are ok to sing, you are probably not ok to drive."

Credits and description from AdsoftheWorld:

Advertising Agency: Ogilvy, Sao Paulo, Brazil
VP Executive Creative Director: Anselmo Ramos
Executive Creative Director: Claudio Lima, Fred Saldanha
Creative Director: Rubens Filho
Copywriter: Beto Cocito
Art Director: Diego Machado
Head of Production: Nana Bittencourt, Rossana Noceloni
Project Manager: Paula Santana
Technology Director: Juscelino Vieira
Account Director: Valeria Barone
Account Supervisor: Camila Porto
Aproved by: Ernest Petty, Pedro Costa
Production Company: Bossa Nova Films
Executive Producer: Eduardo Tibiriça
Producer: Mercia Lima
Director: Georgia Guerra-Peixe
Director of Photography: Marcelo Rocha
Editor: Julio Airoldi, Bruno Tsuda
Post-Production: Bossa Nova Films
Audio: S de Samba Music Production / Music
Composers: Chave Marin, Dimi Kireeff

Fiat 500 print ads (Leo Burnett Iberia, Spain)

"Fun going there. Fun coming back."


Advertising Agency: Leo Burnett Iberia, Spain
Executive Creative Director: Juan García-Escudero
Creative Director: Fernando Martín
Art Directors: Alejandro Hernán, Fred Bosch, Javier Martínez
Illustrator: Freeuno, B-ita
Group Account Director: Ricardo del Campo
Account Director : Eduardo Gómez-Escolar
Account Executive: Jaime Blanco

Monday, May 28, 2012

Band-Aid Extra Large print ads (JWT, Brazil)

Love the art direction!

Advertising Agency: JWT, São Paulo, Brazil
Chief Creative Officer: Mario D'Andrea
Creative Directors: Mario D'Andrea, Roberto Fernandez
Copywriter: Marlon Zanatti; Art Directors: Christian Faria, Ricardo Kawano, Vinicius Montana
Photographer: Régis Fernandez; Illustrator: Julio Freitas
Art Buyers: Renata Sayão, Paula Ferrari
Account Supervisors: Luciana Rodrigues, Priscila Arakelian, Yves Rodrigues
Account Manager: Luciana Rodrigues; Planners: Ken Fujioka, Joyce Moraes
Media: Ezra Geld, Aline Moda, Daniela Heredia, Isabelle Morone E Wagner Sena

also check out a spec ad for Band-Aid:

Advertising School: Miami Ad School, São Paulo, Brazil
Creative Director: Victor Holanda

Sunday, May 27, 2012

Pest'O'Cide "Fair Game" print ad (India)

Advertising Agency: Chirpy Elephant, India
Creative Director / Art Director: Jayaraman
Creative Director/ Copywriter: Leela Ram
Digital Creative: Sivakumar
Junior Art Director: Arul Anchalan
Account Director: Raam Prasad
Photographer: Hari
Illustrator: Pravin Arasu
Published: February 2012

Saturday, May 26, 2012

Psafe LockBox "Explosive" and "Flame" print ads (Brazil)

"Your files don't need to take risks."

(too obvious?)

(Also check out Parachute and Sea.)

A quote from "marano" found under comments for the "Parachute" ad sums up this campaign best I think:

"I think I'd like to see these ads go one way or another. Individually the premise applies to each but in a different manner. This is the only one where his fate is a product of his own initiative to do something risky. Boat wreck and fire are just unfortunate situations, but he's forced to take a risk by bailing or jumping so risk could still apply. The explosives least apply I think. The concept of risk remains vague there. Is the match lit so he can find his way out or did he take a risk by lighting it and then discover where he was?
make sense?

I like these regardless though. They click immediately with or without the inconsistencies. And they're funny. That folder is going to need therapy."

Advertising Agency: Conexão, Rio de Janeiro, Brazil
Creative Directors: André “Mineiro” Ferreira, Eduardo Silva
Art Director: Fabio Marques
Copywriters: Márcio Bastos, Luiz Pistone
Illustrator: Fabio Marques
Published: January 2012

Friday, May 25, 2012

VW - "The Original Click"

Advertiser: Volkswagen
Product: Peças
Originais Title: VW -- Peças Originais
General Director of Creation: Marcello Serpa
Creative Director: Luiz Sanches
Co-Creative Director Online: Luciana Haguiara e Sandro Rosa
Art Director: Sandro Rosa; Raul Arantes; Victor Britto
Copywriter: Andre Almeida; Luciana Haguiara
Technology Director: Fernando Boniotti
Project Manager: Ana Carolina Cintra
Media: Mauricio Val Cruz, Larissa Sanches
Planning: Chris Bock, Sabrina Lima Peralta e Karina Kanashiro
Approval: Herlander Zola, Carla Costa

Ninseikan Karate Boy and Girl print ads (Grey, Japan)

"Karate for kids"

Advertising Agency: Grey, Tokyo, Japan
Executive Creative Director: Masayoshi Soeda
Art Director: Takeshi Iwamoto
Copywriter: Kei Oki
Photographer: Makoto Horiuchi / Spoon
Visual Director: Yohei Yamada / Spoon

Thursday, May 24, 2012

Nissan Leaf "A world without petrol" (Australia)

"Whybin\TBWA Group Melbourne have created an interactive outdoor exhibition to launch the first purpose-built 100% electric car in Australia, the Nissan LEAF. The huge exhibit features over 40 real petrol bowsers artfully reinterpreted into useful everyday items to express the fact that with the Nissan LEAF, bowsers are no longer needed. The LEAF runs purely on electricity meaning the home is now the everyday filling station. The recycled petrol bowsers have been turned into functioning pieces of interactive art including a fish tank, coffee machine, giant water fountain, grandfather clock and a bird feeder that features a bowser covered in birdseed."

Credits and description from AdsoftheWorld:
Advertising Agency: Whybin\TBWA\Group, Melbourne, Australia
PR Agency: Eleven PR
Executive Creative Director: Paul Reardon
Creative Director: Damian Royce
Senior Creatives: Rob Hibbert, Mark Jones
Executive Producer: Margot Ger
Direction: James Dive / The Glue Society
Head of Projects: Josh Mullens
Producer: Adrian Shapiro
Group Account Director: Mike Napolitano
Account Director: Julia Unwin
Interactive Account Director: Paul Arena
Head of Planning: Paul Mayes
Digital Planner: Scott Woodhouse
PR Director: Rob Lowe Senior
Account Executive: Sydney Spagnoletti

Mode Marie print ads (BBDO, Taiwan)

"Closer means bigger"

Took a few seconds to figure these out...
let's start with b:

Advertising Agency: BBDO, Taiwan
Executive Creative Director: Alex Lin
Creative Director: Tom Huang
Copywriter: Popeye Weng
Art Director: Peggy Chen
Published: February 2012

Wednesday, May 23, 2012

Sauza Tequila - "Fireman and Kitten Amazingness" commercial

YES! Thank you AdsoftheWorld for this!

Advertising Agency: Euro RSCG Chicago, Chicago, USA
Chief Creative Officer: Jason Peterson
Associate Creative Directors / Art Director: Baptiste Limb
Copywriter: Ecole Weinstein
Director: Matt Lenski
Published: May 2012

Piaggio MP3 "Sliding" print ad (Israel)

Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Moti Rubinstein
Copywriter: Matanya Tal
Art Director: Shlomi Yerushalmi
Photographer: Yaron Izhakov
Account Manager: Dani Brande
Account Executive: Moran Gera

Tuesday, May 22, 2012

Progressive counting sheep commercial, "Good Night, Flo" and "80's Montage!"

"Chipmunk family reunion... 
Someone stole the nuts... 
Squirrel jail... JUSTICE!"

Two of my favorite Flo commercials!

"Flo dreams of discounts."

"There's nothing better than our Name Your Price tool...except maybe for an 80's montage."

Watch more Progressive ads on their website at:

Toyota Yaris "Friends" commercial (Puerto Rico)

Credits from AdsoftheWorld:

Advertising Agency: Badillo Nazca Saatchi + Saatchi, Puerto Rico
Executive Creative Director: Juan Carlos Rodríguez
Associate Creative Director: Mariano German-Coley
Sr. Copywriter: Pedro José Pérez
Sr. Art Directors: Fernando Suárez, Cristina Buckhart
Production Company: Salado Media
Director: Cali Ameglio
DP: Sonnel Velazquez

Last round of Tabasco ads (Ogilvy Johannesburg)

Final round of Tabasco print ads! 

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Jonathan Beggs
Art Director: Mike Martin
Copywriter: Alison Hingle
Photographer: Michael Lewis
Retoucher: Rob Frew
Published: April 2008

New Target ads - Sleeping Beauty shaving, muddy dog, honey massage

Yay for new Target commercials!

"A fairytale princess hopes for an even slightly happier ending."

"A dog's instinct is more powerful than words."

"A moment of relaxation takes an unexpected turn."

Monday, May 21, 2012

Ken's salad dressing commercials - "Heist" and "Guard Rabbit"

Great commercials from Ken's!

"A trucker meets a cute bunny in the middle of the road. Little does he know..."

"Oh, look she has an adorable little bunny. The little bunny won't mind if..."

Here are some behind-the-scenes, or sorry - "Behind-the-CAGE" vids!


Agency: McCarthy Mambo Bertino; Boston, MA
President, Executive Creative Director: Fred Bertino
Founder, Executive Creative Director: Jamie Mambro
Executive Creative Director/Copywriter: Jerry Cronin
Art Director: Liz Albrecht; Executive Agency Producer: Sara Ventetuolo
Producer:  Sara Ventetuolo / Jill Andresevic; Managing Director: Lance Smith 
Production Company: Biscuit; Production Company Location: Santa Monica, CA
Executive Producer: Colleen O’Donnell; Producer: Dave Bernstein
Director: Mike Maquire; DOP: Ulrick Boel Bentzen; Production Designer: Alexis Ross
Post Production Company: MassMarket; Post Production Company Location: NY
Head of Production:  Blythe Dalton; VFX Producer:  Katie Boote and Hillary Thomas
VFX Supervisor(s): Andy Jones; Lead 3D Artist(s):  Andy Jones
Lead Compositor(s):  Jamie Scott, Hyunjeen Lee
3D Artist(s):  Eric Lampi, Kitty Lin, Frank Naranjo, Zed Bennett
Alon Gibli, Sean Kealey, Chris Meek and Kevin Miller 
Editorial Company: Final Cut; Editor: Matt Murphy
Producer LA: Salma Awan; Producer NY: Lauren Bleiweiss / V. Viet-An Nguyen
Music Supervisor: John Bissell/Mothlight Music
Composer for "Guard Rabbit" Jon Mullane and Creighton Doane
Composer for "Heist" Maddie Madsen
Telecine Company: MPC; Colorist: Mark Gethin

More HOT Tabasco print ads! (this time, from Pakistan...)

More Tabasco print ads! 

Advertising Agency: Glucose, Karachi, Pakistan
Creatives: Sakib Afridi
Photographer: Philip Habib
Published: February 2008

Sunday, May 20, 2012

"May is blooming at JCP" commercial

I LOVE JCPenney's monthly commercials!

And here's April, March and February!

Ellen for JCPenney - Western, 50's and more...

Love me some Ellen...

"Western Coupons"
"Ellen finds out first hand just how dangerous coupons can be in our new wild west jcp commercial."

"50's Wake-Up"
"Ellen says no to doorbuster sales and tries to get her beauty rest in this new jcp commercial."

"Hat Pence No Pennies"
"Ellen tips her cap to honest pricing in this new jcp commercial."

Tabasco Outdoor (Belgium, Israel, South Africa...)

More from Tabasco! 

Advertising Agency: Shalmor Avnon Amichay Y+R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay; 
Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig; Art Directors: Karmel Kamal Abuzlef, Dror Nachumi
Copywriter: Lior Shoham; Executive Client Director: Adam Polachek
Account Supervisor: Revital Levy; Account Manager: Mor Elyashiv, Adi Netzer
Planning Director: Yoni Laha; Planner: Zohar Reznik
Photographer: Menachem Reiss; Media: Nur Star Media
Aired: August 2010

 Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Directors: Gerry Human, Fran Luckin
Art Directors: Thule Ngcese, Mike Martin
Copywriters: Alison Hingle, Nico Botha
Photographer: David Prior; Art Buyer: Michelle Pike
Production: Shirley Wagner, Colleen Idle
Released: June 2007


Advertising Agency: Duval Guillaume, Brussels, Belgium
Creative Director: Katrien Bottez, Peter Ampe
Creatives: Davy Caluwaerts, Kristof Vanderbeke

Also, here's Pizza
"Dangerously hot."

Advertising School: Award School, Australia
Creative: Ben Rudlin
Photographer: Darren McDonald
Published: March 2010

Saturday, May 19, 2012

Tabasco Garlic+Pepper print ad (Brazil)

How do you like these ads from Tabasco?

The first is my favorite; I agree with a comment that the rest look like the people are smoking...

(links: 1, 2, 3)

Advertising Agency: House Comunicação, Brasília, Brazil
Art Director: Paulo Ribas
Copywriter: Maurício Oliveira
Photographers: Diego Bresani, Lucas Malta, Estúdio Califórnia
Published: January 2012

Friday, May 18, 2012

Samsung GALAXY S III commercial

"Effortlessly smart and intuitively simple, Samsung GALAXY S III
reveals a new concept of smartphone.

Designed for humans and inspired by nature, the GALAXY S III is a smartphone that recognizes your voice, understands your intention, and lets you share a moment instantly and easily."

Audi A1 "Youhuuu" print ad (Italy)

Amusement without breaks."

Advertising Agency: Verba, Milan, Italy
Creative Directors: Michelangelo Cianciosi, Luca Cortesini
Art Director: Daniel Cambò
Illustrator: Mozart
Published: February 2012