Monday, April 2, 2012

Nice Ride - "Frozen Bikes" Ambient

"To celebrate the end of a Minnesota winter, and the beginning of our bike-share season,
Nice Ride via Persuasion froze a bunch of their bikes in ice and left them to melt all over the Twin Cities.
The more melting, the closer we are to summer..."

Advertising Agency: Persuasion Arts + Sciences, USA
Creative Directors: Dion Hughes, Mark Johnson
Copywriter: Mike Gibbs
Published: March 2012

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