"Some ads are weird. And then there's this one from Australia's The Monkeys for Oak, a drink that apparently is so fulfilling it's like drinking and eating at the same time. With the tagline Kil HungryThirsty Dead, a carnival worker rambles on semi-logically about hunger, thirst, his broither and his son."
"Meet Tracy Morgan. He likes gerbils, he takes pride in his wardrobe selection, and he always likes to crunch on new Spicy Buffalo Wheat Thins -- the salty snack that helps fuel your day to 'Do what you do.'"
"Meet Alex Trebek. He doesn't just play a super genius game show host on TV. He actually is super genius, whether he's at home or a casual dinner party. And of course, he's smart enough to know that dropping knowledge tastes better with new Zesty Salsa Wheat Thins -- the salty snack that that helps fuel your day to 'Do what you do.'"
Advertising Agency: Klem Euro RSCG, Casablanca, Morocco
Creative Director: Christian Penichou
Art Director: Amine Radi Benjelloun
Copywriter: Jonathan Lereculeur
Published: December 2011
To demonstrate the power of radio advertising, Shapa points out that you can conjure up any story using nothing but sound. To show this, we see here the bizarre set-up of a recording studio where the presenter has become a knight who speaking from inside a stable.
Advertising Agency: BBR Saatchi + Saatchi Tel Aviv, Israel
"The main problem with wine is the taste. But wine can't hurt your mouth if you have an Export Dry in your hand. Brewed to be crisp and refreshing but still full of flavour, Export Dry is a sophisticated beer that's welcome at any occasion. So next time you're out to dinner with your in-laws or at lunch with your boss, put the wine list down and order an Export Dry."