Friday, February 17, 2012

Wrigley’s Orbit Outdoor + Ambient (Israel + Australia)




Credits: Advertising Agency: Gitam BBDO, Tel Aviv, Israel; Chief Creative Officer: Guy Bar; Creative Director: Shani Gershi; Head Of Creative Team: Hadas Liwer; Copywriter: Ronni Azulay; Art Director : Moshe Saikevich; Clint Manager: Yuval Vaingest; VP Clint Service: Dror Tankus; Supervisor: Yeal Meltzer; Account Manager: Avia Sagie


And chilly ambient (from Australia)

Aim: To demonstrate the breath-freshening effect of Wrigley‘s Orbit Ice Mints, in and around popular Ski locations.
Idea: We used giant installations, displaying a face in profile and cleverly positioned them in front of active snow cannons.


Success: The installations were an instant motif of interest for photographers, intriguing many tourists; becoming an attraction of their own. Following the success and attention generated, further installations are planned in various ski locations around Austria.

Video below:


Credits: Advertising Agency: PKP BBDO, Vienna, Austria; Creative Director: Christian Gosch; Art Director: Karl Royer; Copywriter: Christian Gosch; Photographer: Thomas Tatzl; Published: December 2010
  

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