Monday, February 13, 2012

Shiner Beer videos + Shiner's Wild Hare Pale Ale commercials

creativity from Shiner...

Credits: Advertising Agency: McGarrah-Jessee, USA; Art Director: Ross Aboud, Jenna Moeller; Copywriter: Kevin Dunleavy, Katie Brinkworth; Creative Director: James Mikus; Account Supervisor: Brittni McCorquodale; Agency Producer: Meredith Roach; Production Company: Fueld Films, Austin; Directors: Ben/Dave; Executive Producers: Brady Anderton, Summer Finley; Producer: Erin Malloy; DP: Ben Hurst; Edit: Ben/Dave; Production Designer: Marcus Laporte; Color / Finishing: Nick Smith

Credits: Advertising Agency: McGarrah Jessee, Austin, USA; Creative Directors: James Mikus, Cameron Day; Art Director: Beau Hanson; Writer: Tannen Campbell; Photographer: Lisa Hanson

"Heineken is a major sponsor of the Austin City Limits music festival, which means Shiner beer, the local favorite, can't be served on the festival grounds. So in order to defend Shiner¹s turf, the Foreign Beer Exchange Program was born. Concert goers were given Shiner wooden nickels, good for free Shiner at the Foreign Beer Exchange Program Headquarters. The headquarters housed porta potties where people could relieve themselves of the lesser, foreign beer, and ³exchange² it for an ice-cold Shiner."

Credits: Advertising Agency: McGarrah Jessee; Creative Directors: Cameron Day, James Mikus; Art Director: Beau Hanson; Copywriter: Tannen Campbell; Released: October 2009

No comments: