Tuesday, February 21, 2012

"Children See Things Differently" Outdoor (Netherlands)


Two different images when viewed from different angles...




Description from AdsoftheWorld:

"In the Netherlands, approximately 7,000 accidents involving household chemicals occur each year.
In most cases, the victims are children under the age of 5. By showing a kitchen cabinet through the
eyes of a child, we allowed parents to see the potential danger of their everyday household products.
The lenticular technique enabled the viewer to switch between a real world view and that of a child.

The Consumer Safety Institute strives to continually increase the safety of all citizens, young and old,
by reducing accident-related injuries. The strength of the organisation lies in its ability to educate
people in both accident-related information and accident prevention. In doing so, they consider more than just figures; behaviour, the surrounding environment and technology are also taken into account. This combined knowledge is used to create extremely effective campaigns."

Advertising Agency: Lemz, Amsterdam, Netherlands
Copywriter: Chester de Vries
Art Director: Bram Tervoort
Illustrator: INDG

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