Thursday, January 19, 2012

"Be Wonderful and Wise" Lurpak Lightest Spreadable commercial


"Healthy doesn't have to be humdrum..."

"Be Wonderful and Wise and discover a new side to your favourite ingredients with Lurpak® Butter. Be inspired on our site (, from fun carrot facts in January to inspirational courgette tips in June, and get involved on our Facebook Page ("
(With the Voice of Rutger Hauer)

Credits and description from AdsoftheWorld:

"Lurpak and Wieden+Kennedy are giving healthy food a bright and cheerful makeover with their new campaign for Lurpak® Lightest Spreadable, and they wisely brought in Dougal to help them spread the word. Fresh from an incredible year rounded off by his immensely popular 'The Long Wait' for John Lewis, Dougal lends his uniquely charming touch to a good cause: getting people to eat more vegetables. Celebrating cooking in its most vibrant form, we're reminded that healthy food doesn't have to be boring. In fact, with the help of past collaborators such as editor Joe Guest and art director Andy Kelly, Dougal makes it look downright spectacular. There's also a catchy little ditty that'll stay in your head all day, with the stars of the show providing not only a riot of colour but musical accompaniment as well. Watch the video, sing along and get chopping! But watch your fingers."

Advertising Agency: Wieden+Kennedy, USA
Creative Directors: Dan Norris, Ray Shaughnessy
Director: Dougal Wilson; Production Company: Blink
Executive Producer: James Bland; Produced by: Ben Link
Production Manager: Ellie Britton; DOP: Stephen Keith-Roach
Art Director: Andy Kelly; Costume Design: Michelle May
Editor: Joe Guest; Editing House: Final Cut
Post Production: Moving Picture Company; Agency Producer: Anna Smith
Music: Michael Russoff; Sound: Wave

Watch more Lurpak Butter commercials here!

Here's one more for your viewing pleasure:
Lurpak - Tick Tock Hungry O'Clock

No comments: