Saturday, April 30, 2011

Living Edge - Better World print campaign...

  
Stunning.

(Links: 1, 2)
Advertising Agency: Republic of Everyone, Australia
Art Directors: Ian Masek, Nils Eberhardt
Photographer: Adrian Lander

Friday, April 29, 2011

CI Exchange Programs print campaign

In love with these colors!



Advertising Agency: DM9DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Cassio Zanatta and Rodrigo Almeida
Art Director: Gustavo Victorino
Copywriter: Otavio Schiavon
Attendance: Tania Pena, Helena Addessi
Illustrator: Gustavo Victorino

Thursday, April 28, 2011

Book fresheners?



 

"Till 1990’s Russia was the most reading country in the world. Now people read less. Chain of bookstores “100 000 books” decided to remind people about the necessity of reading. One of the places where all people still read is toilet. When there’s no book there, people read anything that is at hand and mostly air fresheners. We created fresheners with fragments of world best-sellers printed on them. Books-fresheners appeared in WC in malls, business centers, offices, restaurants and household stores. Books-fresheners gained popularity. Next month after promotion the attendance of “100 000 books” grew by 23%. Now they are going to sell the fresheners in the chain’s outlets."

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin Art Director: Vladislav Derevyannykh
Copywriters: Aleksey Nikiforov, Evgeny Primachenko, Aleksandr Parkhomenko
Designer: Dmitry Maslakov Published: March 2011

Wednesday, April 27, 2011

Conservação Internacional - Lips - Print ads (Brazil)

  
"When they speak, we listen."
Conservação Internacional
  
 
 
  

Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Flavio Waiteman, Humberto Fernandez, Rafael Pitanguy
Art Director: Gabriel Jardim
Copywriter: Vinicius Bandeira
Illustrator: Paige Thompson
Photographer: Paige Thompson

Tuesday, April 26, 2011

Uno Stacko campaign - "One mistake can blow it all"

  
"One mistake can blow it all. Uno Stacko."



Advertising Agency: Ogilvy + Mather, Bogotá, Colombia, USA
Chief Creative Officer: John Raúl Forero Creative Executive Director: Juan José Posada
Creative Directors: Mauricio Guerrero, Diego Cárdenas
Copywriter: Julián Gutiérrez Art Directors: Andrés López, Daniel Mora, Rigo Abello
Photographers: Carlos Gaviria, Nicolás Quevedo Art Buyer: David Alvarado
Account Executive: Fabio Quiroga Production: Rhayuela Films

Sunday, April 24, 2011

Zoo Cologne Happy Easter print ads

  
Happy Easter!
   
 


Advertising Agency: Preuss und Preuss, Berlin, Germany
Creative Director: Michael Preuss
Art Directors: Zuzana Havelcova, Christine Briese
Graphics: Julia Becker
Copywriter: Michael Preuss
Consultant: Nina Preuss, Janina Gutermann
Published: April 2011

Thursday, April 21, 2011

Stay Un-grounded: Mario Balotelli and Nike Air Max Lunar commercial

"Step inside Mario Balotelli's Manchester apartment and experience zero gravity
with the new Air Max Lunar, launched by Foot Locker.
Stay Un-grounded." 

(Just do it...  oh, snap.)

 

Wednesday, April 20, 2011

Bacardi UK Together Manifesto

  
"Getting together in person is just better!"

 

  

"A look behind the scenes at the making of the new BACARDI Together Manifesto, animated by the highly creative director John Kelly, simply reminding us that getting together in person is just better."
  

New Old Spice guy! "Jungle Wilderness" commercial

Here's

Stihl Box: "The Gardener" commercial (France)

  
Watch!

 
Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Copywriter: Fabrice Dubois Art Director: Gérald Schmitte
Account Managers: Edouard Pacreau, Stéphane Gaillard, Eric Hazout, Sylvie Tavares
Film director: David Gray Inhouse TV Production: Nathalie Levincent, Pierre Marcus / WAM
Production company: Carnibird
Aired: April 2011

Rabbit Foot Factory - California Lottery commercial

  

Affinity Plus Federal Credit Union: Ditch Your Bank commercial


 
"Tired of the endless stream of fees, charges, and rate increases your too-big-to-fail bank forces on you? Affinity Plus is a not-for-profit credit union taking a stand against the big banks "profit at all costs" agenda. Keep your money. Ditch your bank. Find out more at www.ditch-your-bank.net."
 
Advertising Agency: Risdall Advertising, Minneapolis, USA
Executive Creative Director: Lara Balai
Art Director / Creative Director: Matt Bergen
Copywriter / Creative Director: Erik Kvålseth
Director: Matt Pitroff
Published: April 2011

Monday, April 18, 2011

"The T-Mobile Royal Wedding"

  
Yes, yes, the dancing down the aisle idea is a bit stale,
but this still made me smile...


"Watch the wedding entrance dance to top all wedding entrance dances.
T-Mobile's Royal Wedding Dance celebrates the marriage of William and Kate with the help of a host of royal look alikes and music from East 17! T-Mobile wishes William and Kate a long and happy marriage."
  
(Visit YouTube.com/LifesforSharing to see more!)

JetBlue Motor Mouth - "Mr. Nonstop" commercials

John Moschitta, Guinness World Record's "World's Fastest Talker," from the Micro Machines ads
(and FedEx) is back!  For JetBlue!

Check out the "Mr. Nonstop" campaign below:
"JetBlue flies nonstop to a lot of destinations. High-five, baby."


"Mr. Nonstop goes one speed, top speed. Just like JetBlue."
 
  

"Just like JetBlue, he wouldn't stop if he could stop, he shouldn't stop if he- well you get the idea."
 

See more ads on JetBlue's YouTube page, like the two spots below...
 (Some colorful art direction to brighten your day!)


 
  

Nissan LEAF "The Value of Zero" commercial

Yesterday, I posted about the fascinating art direction from Mazda...

Today, I bring you:

Searching Nissan's YouTube page, I also found two other engaging ads...
Check them out below:

"The 100% electric Nissan LEAF reduces all kinds of pollution. Even noise pollution."
  
and

"Wouldn't it be cool if someone pushed the boundaries of what a car
could do, and then made that technology available to everyone?
At Nissan, it's what we do every day. It's what we call Innovation for all."
  

Sunday, April 17, 2011

Mazda commercial, "What Do You Drive?"

WOW.
  
The art direction in this one really caught my eye!

  
"The way your car drives is directly linked to how it makes you feel.
So if it's not worth driving, it's not worth building.
What do you drive?"
  
  
See more Mazda commercials on
  

Saturday, April 16, 2011

Eurostar: "Still tempting" Print campaign (TBWA, Brussels)

  
"London, Still Tempting"

 


Advertising Agency: TBWA Brussels, Belgium
Creative Director:Jan Macken
Art Director:Tony Naudts-Ducene
Copywriter: Paul Van Oevelen
Photographer: David Stewart
Published: March 2011

Friday, April 15, 2011

Walmart "Stuck" commercial (Pam, Butter) + Easter commercials and more!

Love the new ads from Walmart!
Especially "Stuck," below!

"Get whatever you need, for whatever reason.
Only Walmart has low prices every day, on everything."

"Stuck"
Crisco, butter, Pam, and a saw...

"Driving"
Helmets, elbow pads, pillow pet, and cotton balls...

"Horn"
Fishing rod, tackle box, tent, air horn...

"Hunt"
Peanut butter eggs, jelly beans, Easter basket, brown + green paint...

"Running Shoes"
Easter meal, Easter basket, Easter eggs, running shoes...

Celebrations Print Campaign (BBDO, France)


Love!

 


Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Head of Art: Sylvie Etchemaite
Art Director: Lucie Valloton
Copywriter: Julien Perrard
Photographer: Clive Stewart

SATS Gym: Situps (Sweden)

  
 
Advertising Agency: PS Agency, Stockholm, Sweden
Creative Director: Pål Roos
Art Directors: Johan Angantyr, Viktor Andersson, Kent Lovén
Copywriters: Cia Säflund, Igor Smurawa, Johan Lindman
Photographer: Patrik Engström
Published: April 2011

Thursday, April 14, 2011

Pringle of Scotland print campaign (Germany)

  
Adorable!
  
 
  
 
  
 
Advertising Agency: fischerAppelt,furore Berlin, Germany
Creative Directors: Tobias Holland
Art Director: James Cruickshank
Copywriter: Lina Jachmann
Photographer: Andreas Hempel
Production: Tom Stein, Sonja Rump / Zerone Düsseldorf
Published: April 2011

Wednesday, April 13, 2011

DrugFree Partnership commercials - Bed, Conversation, Save

  
Drug-free ads usually fall into two categories in my mind - shocking or dull.
I'd like to enter the ads below into a new "smart" category...
  
Check them out:




Thoughts??
   

180 Report Call print campaign (Brazil)

  
Pretty powerful.
  
 
You only get cramps once in a month but you’re always complaining about it.
  
  
 
When your nails break you let everyone know.
  

 
You’re not afraid of screaming when waxing.
  

  
Advertising Agency: M+J, Fortaleza, Brazil
Creative Director: Evandro Lima
Art Director: Bill Queiroga
Copywriter: Juliana Bezerra
Illustrator: Bill Queiroga
Published: December 2010

Tuesday, April 12, 2011

Bodyguard mosquito repellent print ads: "Baby" + "Dinner"

  
"You never know what happens when you fall asleep..."

 
 



Advertising Agency: FP7/RUH, Saudi Arabia
Executive Creative Director: Ahmad Beck
Art Directors: Mohammad Baalbaki, Ahmad Beck
Copywriter: Mohammad Baalbaki
Illustrator: Max Kostenko

Terminix Monsters commercials

   
Have you seen these?
The creatures are almost cute!
   

Monday, April 11, 2011

Red Vines Licorice uses social, mobile marketing to win licorice debate

Since tomorrow is National Licorice Day
and since
"
Red Vines equals crazy delicious..."
(-Chris Parnell and Andy Samberg, "Lazy Sunday")


Michael Kelly, spokesperson for the American Licorice Company
explains Red Vines' brand awareness campaign:

"While the its closest competitor is spending an estimated $25 million this year on paid media,
Red Vines® (family-owned American Licorice Company) is spending a fraction of that on earned media: 

YouTube:
Red Vines product integration with TeamStarKid's "A Very Harry Musical" on YouTube,
resulting in over 1MM viral views.

 
Mobile:
The first company in the candy industry to make products available on CheckPoints, allowing consumers to earn tangible rewards by scanning its products while out shopping.
8K Facebook fans grew to 83K fans in 12 months, by sharing compelling content that surrounds the brand, and engaging with fans on a personal level.

 
Red Vine's unique “World of Sharing” campaign has made it almost all the way around the world (almost 20K messages posted so far), serving as a unique platform to generate positive consumer-created content on the social web.


As a result, Red Vines is eclipsing the competition in positive brand conversations.
The company is confident its integrated consumer engagement strategy is moving market share. This spring they’ll be measuring Year over Year sales lift in specific markets to determine what quantifiable effects the social and mobile campaigns are having.

As for social media metrics, Red Vines has already achieved a relative advantage. Based on market share, Red Vines has relatively many more fans on Facebook, has grown its Twitter followers faster, and has more integration on YouTube videos than the competition."


And just for kicks, here's a fun Red Vines commercial from 2008!
 

Target "Surprise," muddy "Shirt" Earth Day commercials

April 22 is Earth Day...  Target's ready!


Pepto Bismol outdoor advertising

  
Wish I could see them with my own eyes!
 
 

StubHub - Tiger in a Hot Tub, Hot Dog Snow Angels, Binoculars commercials!

Dreamy, wacky & weird...

I like em:
 
"On the day of the event, even if it's sold out, scoring your dream tickets is no longer a fantasy!
Buy & Sell Concert Tickets, Sports Tickets, Theater Tickets and Broadway Tickets at StubHub!
Where do you want to sit?"
 
   
 
 
 
 
(Found these on StubHub's YouTube page.)

Radio Mix FM Playlist print ads (Brazil)

  
"2 hours of boredom require 2 hours of non-stop music."
   
(Click title links for full-size versions at AdsoftheWorld.)
 
Bedroom

 

 
Advertising Agency: Que Comunicação, Brazil
Creative Directors: Chiquinho Luchinni, Eduardo Almeida
Art Director: Lucas Buléd
Copywriter: Milena Zindeluk
Account Managers: Tatiana Soter, Marcia Perdomo
Media: Fátima Rendeiro, Bruno Pacheco, Rafael Machado, Camila Araújo
Published: March 2011

Sunday, April 10, 2011

Dr. Pet - Eye Control for Your Pet, "Frisbee" and "Hydrant" (Print)

  
Eye control for your pet.



Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director / Copywriter: Armando Macchi
Art Directors: Gonzalo Muñoz, Ricardo Cortez
Retoucher: Gorila Studio
Account Manager: Alexis Sfeir

Lauren Graham commercials

After seeing an old ad (Cascade) featuring Lauren Graham, I had to dig for more... here ya go!
 
 



(Lauren Graham voiceover)

Cascade commercials

Since it's Sunday and I have a sink full of dishes,
here are some Cascade commercials
to inspire you if you're in the same situation!

  



 
And here are two throwbacks, the second featuring Lauren Graham!

 


See more at YouTube.com/Cascade.
  

Saturday, April 9, 2011

FAGE yogurt commercials "Rain" and "Train" (new!)

Now here, for your viewing and listening pleasure, are "Rain" and "Train!"

"Plain did fall from sky like rain,
to coat the Earth in fruited stain.
Plain will never be the same."

"With great disdain for the sanely sane,
plain ran north on a southbound train.
Plain will never be the same."
 

T-mobile "She thinks you're super-delicious" commercial

  
Very funny!

Here's

Verizon Wireless Small Business Lemonade Stand commercial


"The Small Business with the Best Technology Rules. See Susie's technology in action.
Susie's lemonade stand receives a technology upgrade from Verizon."
 

Audi A6 commercial "Manipulation" (+ A8 "The Art of Progress")


"The new Audi A6 with Aluminium hybrid body. Engineered with a lighter touch.
This film is a magical display of Audi's mastery of lightweight metal engineering."
http://www.audi.de/a6

Danio by Danone - "Kill Your Hunger" print campaign (Poland)

 
Hungry?



Advertising Agency: Y+R, Warsaw, Poland
Creative Director: Michał Nowosielski
Art Director: Łukasz Słotwiński
Copywriter: Witek Koroblewski
Illustrators: Łukasz Słotwiński, Grzegorz Oleśniewicz
Published: February 2011

CPNB (Collective Promotion Dutch Literature) Print ads


"Written Portraits"


(Links 1, 2)

Advertising Agency: Van Wanten Etcetera, Amsterdam, The Netherlands
Creative Directors: Markus Ravenhorst, Maarten Reynen
Art Directors: Maarten Reynen
Copywriters: Markus Ravenhorst
Illustrator: Souverein
Published: March 2011

Friday, April 8, 2011

Leroy Merlin: Grand Opening Print ads (France)


Beautiful, eye-catching art direction...

"Big dreams for your home."


  
Advertising Agency: Kuryo, Paris, France
Creative Director / Copywriter: Marc Giampieri
Art Director: Thierry Fèvre, Rémi Courgeon
Photographer: Peter Lippmann
Model Maker: Alain Roussel
Published: April 2011

Infiniti Brush Strokes commercials Part 2

More brush stroke ads from Infiniti... I always watch these all the way through!

"What is luxury? With an engine that offers more power while using less fuel and a suspension system that drives like a sports sedan, the all-new Infiniti QX brings a new meaning to the word luxury."

"The Infiniti EX starts with the smallest of inspired details and
ends with technology and luxury that illuminates the world around you."

"What makes Infiniti different from every other luxury automobile maker?
It begins with a brushstroke..."

"How would you like to have a job where you measure what computers cannot?
Our master driver does just that. Take a look at our commercial for the 2010 Infiniti G Coupe."

ABC Extra Stout: Bring Out The Lion In You commercial (Singapore)

     
 
Advertising Agency: The Alchemy Partnership, Singapore
Creative Director: Alvin Wong Twei
Art Director: Ceres Chung
Copywriters: Caroline Chua, Tan Keat Houng
Producer: Janice Caridad Alog
Post Production: Emerald City
Published: March 2011

Mason/Dixon Fish Rodeo Print Campaign (Call for entries)

"North vs. South vs. Fish"
(Via AdsoftheWorld)
  
"This poster campaign was developed as a call for entries for the Mason Dixon Fish Rodeo, a fishing competition pitting fisherman from the Northern United States against those from the South."

 

Advertising Agency: Firehouse, Dallas, USA
Creative Director: Tripp Westbrook
Art Director: Silver Cuellar
Copywriter: Greg Hunter
Published: September 2010

Instru Optiikka: Eagle (Print ad, Finland)

  

Advertising Agency: TBWA\PHS, Helsinki, Finland
Creative Director: Mikko Torvinen Copywriter: Antti Heimo
Art Director: Miika Kumpulainen Account Supervisor: Eija Anteroinen
Account Manager: Sara Hirvonen Photographer: Garrigosa Studio
Advertiser's Supervisors: Sirpa Vesamaki-Koivisto, Jan Koskinen, Catarina Fagerholm

Thursday, April 7, 2011

"It's Called a MANWICH for a Reason" commercials

Funny? Controversial? Thoughts?



Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Judy John, Lisa Greenberg
Associate Creative Director: Marcus Sagar
Art Director: Raul Garcia
Copywriter: Marcus Sagar
Director: David Quinn
Other credits: The Vanity, The Eggplant

Vodafone: "The Evolution of Mobile" (UK)

"Using cutting edge 3D Projection Mapping techniques on a small scale never seen before Vodafone bring you the evolution of mobile from the Motorola brick through to the first text message and colour screen to GPS and Android. The question is, what's next?"

Infiniti Brush Strokes commercials Part 1

Love the brush stroke ads from Infiniti so much, I thought I'd share a few recent spots:

"From the stitching in the seats to the sound of the car on the road, the 2011 Infiniti M truly shows off its performance and style in the smallest of detail."


"What constitutes a luxury automobile? Is it technology consisting of an engine that creates more power using less fuel, the worlds first blind spot intervention system or 4-wheel active steering? This 2011 Infiniti M features all these inspired technologies and more."


"An air conditioning system designed to mimic a calm forest breeze. Silver dust hand polished into the wood. There has never been a car quite like the all-new Infiniti M."

And here's my favorite, "Storm"

Audi: Gum print ad: "Sticks like Quattro" (Norway)


Beautiful. And clever.

 
(There's also "Feathers" and "Rope.")

Advertising Agency: Bates United, Oslo, Norway
Creative Director / Art Director: Thorbjørn Naug
Copywriter: Jørgen Lauré
Photographer: Erik Asla
Account Executive: Tor Anton Bjørge
Mac Operator: Glen Eric Kolva
Published: March 2011