Wednesday, November 23, 2011

McDonald's French Fries: "Fry lights" outdoor advertising

Wow! Check this out:

Description from AdsoftheWorld:
Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolises the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). From now until Dec. 8, 2011, the sky will be lit up by "Fry Lights" on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.


Advertising Agency: Leo Burnett, USA
Global Creative Director: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Avery Gross, Brian Shembeda
Art Director: Tim Ratchford
Copywriter: Jason Curry
Executive Producer: Denis Giroux
Sr. Producer: Bridget Rose
Producer: Samantha Howes
Production Manager: Gretchen Hernandez
Talent Manager: Jeff Cowie
TV Production: O Positive / New York
Director: Kenny Herzog
Editorial: Whitehouse Post
Editor: Nikki Vapensky

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