Sunday, November 20, 2011

Aviva "Paving the Way" Athletics commercial


I just love this ad.
So motivating and inspiring...


YouTube description:
"To celebrate their 12 year relationship with British athletics and their on-going support of British athletes, Aviva -- the insurance company -- has created a TV ad featuring Olympic Champions Christine Ohuruogu and Darren Campbell and World Champion Jessica Ennis.

The ad is the insurer's first non-product led TV advertising campaign since Aviva's rebrand in 2009 and truly demonstrates the blood, sweat and tears athletes go through as they pave their way to the top.

The ad also features sprinters Laura Turner and Conrad Williams, Commonwealth Heptathlon Champion Louise Hazel, Wheelchair 1500m racer Danny Lucker, F54 Shot putter Danny Nobbs and World Indoor Silver Medallist long jumper Chris Tomlinson."

Also, here are two behind-the-scenes videos...



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