Saturday, October 29, 2011

Peugeot 207 Quiksilver Wax Print Ad (Brazil)


"To launch the Peugeot 207 Quiksilver, an ad printed on surf wax was published in the main Brazilian surf magazine. The reader could detach the ad, crumple it and use it
on the board."



Credits from AdsoftheWorld:
Advertising Agency: Loducca, São Paulo, Brazil
Creative Director / Head of Art: Cassio Moron
Art Director: Wagner Fragata
Production Manager: Greta Verga
Account Executives: Clineu Junior, Claudio Leal, Juliana Tomas
Copywriter: Thiago Bocatto
Executive Producer: Sid Fernandes
Illustrator: Newton Verlangieri
Chief Creative Officer: Guga Ketzer

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