Sunday, October 16, 2011

Hyundai i40 Tourer "Make an Impression" commercial, and 3 behind-the-scenes videos

"The new campaign features the work of US artist Jim Denevan, renowned for his vast scale desert sculptures. The i40 was used by the artist to create an impressive design on the surface of a salt lake (Lake Rebecca) in remote central Western Australia. The grand design when viewed from the air is a metaphor for the impressive design and function of Hyundai’s newest addition to their range of cars."

"Introducing Hyundai's new i40 Tourer, filmed at WA's salt lake, Lake Rebecca.
Make an impression."

"Luxury looks. Versatile performance. The i40 Tourer combines emotional design with intelligent practicality provides an exhilarating yet highly efficient performance. Designed at Hyundai's Design Centre in Russelsheim, Germany, i40 has pure European prestige. Advanced designed techniques deliver a new benchmark for space and versatility. With a comprehensive package of safety systems, including 9 airbags, the i40 Tourer is 5-star ANCAP rated for occupant safety. Available in new generation turbo Diesel and petrol engine variants, the i40 Tourer delivers powerful and fuel efficient performance with reduced emissions."

More information at

3 Behind-the-Scenes videos...

Advertising Agency: Innocean, Australia
Creative Director: Scott Lambert
Art Director / Copywriter: Mike Lind
Head of Broadcast: Tania Templeton
Group Business Director: Tim Hiley
Senior Business: Manager, John Larkin
Planning Director: Kathy O'Connor
General Manager: Amanda Wheeler
Production Company: The Sweet Shop
Director: Noah Marshall
Second Unit Director: Joel Harmsworth
DOP: Daniel Ardilley
Producer: Tony Whyman
Editor: Tim Mauger
Composer: Antony Partos, Sonar
Sound: Song Zu

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