Friday, October 21, 2011

Central Business: Turtle Interactive Print Ad (Brazil)

Around 1 million of sea animals die every year because of
plastic bags that end up in your environment inappropriately.

Translation from AdsoftheWorld:

What you just did would save the life of this sea turtle. But in order to help to save millions of sea animalsevery year, it takes far more. Stop using plastic bag is a good start.

Other damage that plastic bags bring to the environment:
• they are not biodegradable - they remain in the environment for hundreds of years;
• they cause clogging of drains, which in the rainy season, lead to floods;
• when incinerated, they release toxins dangerous to health.

The Central Business hopes that this will be the last plastic bag you have contact wtih. In the marketplace, there are better options as ecobags, biodegradable plastic bags, recycled paper bags, among others.
Plastic Bags. Eliminate this harm from your everyday life and from the planet. Life welcomes.

Advertising Agency: Central Business, São Paulo, Brazil
Creative Directors: Andréa Bucci, Wellington Santos
Art Director: Marcos Marcenari
Copywriter: Alexandre Jiraya
Photographer: ShutterStock
Additional credits: Regiana Shiroma, Luciana Shiroma
Published: May 2011

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