Monday, October 3, 2011

Bruce Willis in Japanese Car Commercial (Daihatsu Mira e:S)

Thank you, Thank you, Thank you!
JapanProbe for this amazing clip of Japanese celebrity commercial goodness.

From JapanProbe:
Bruce Willis has been appearing in a couple new commercials for Daihatsu’s Mira e:S. This is Bruce’s first commercial for Daihatsu (a Toyota company). Because he has been starring in Subaru advertisements since the 1990′s, this represents a major shift in his brand loyalty. 

The first commercial pokes some fun at the fact that so many Japanese commercials feature foreign celebrities who horribly mispronounce product names. The man in charge is explaining that the new Mira e:S is so great it can stand alone in its own commercial. It gets 30.0km/L (about 70.5mpg) and it’s cheap – they don’t need a celebrity spokesman for that! He is informed that they’ve already hired a celebrity. It’s Bruce Willis, who is on his way to Japan. As Bruce sits in a first class airplane seat, he practices saying, “the new Daihatsu e:S.”

The second commercial shows the boss informing his crew that the automobile should have the leading role in the commercial. Bruce Willis should only be a supporting actor! Bruce gets on camera and butchers the pronunciation of the company and car name, "Daimatsu Miro uusu." The boss is highly annoyed. Goddammit Bruce, get it right! Bruce is obviously in on the joke, because he does a far better job of pronouncing the name of the car in the first commercial.

Here are some other amazing Bruce Willis commercials from Japan!

And just for kicks, here's Ben Stiller!

See some other incredible Japanese commercials here!

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