Friday, September 2, 2011

Whirlpool KitchenAid works of art... (Print, DDB, Brazil)

"For 92 years, cooking has been art for us...
KitchenAid. For those to whom cooking is art."

"While the world was in awe with Art Deco, KitchenAid was already known for
bringing design and beauty into the kitchen and transforming cooking into an art."

"Art Noveau brought new materials and technologies to fine arts and architecture.
KitchenAid brought all that into kitchens all over the world, always considering cooking as an art."

"Modernism brought to Brazil a new outlook on art.
KitchenAid did the same in the kitchen, when it considered cooking as an artistic expression."

"In the 20th century, very few things were as revolutionary as modern art.
KitchenAid was one of them, when it considered cooking as an artistic expression."

"Before Pop Art brought together art and everyday life, KitchenAid was
doing that in the kitchen, turning dishes into masterpieces."

"Surrealists turned dreams into art.
And before that, KitchenAid was doing the same in the kitchen: turning recipes into masterpieces."

Find out about KitchenAid products and other art movements at:

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Cássio Zanatta, Rodrigo Almeida
Art Directors / Copywriters: Ulisses Razaboni, Marcos Abrucio
Art Buyers: Clariana Costa, Alessandra Nunes
Graphic Production: Edson Harada, Nereu Marinho
Account Supervisor: Polika Teixeira, Cristiane Pereira Heal, Sandra Lessa, Mariana Constantino, Luca Adler Bamberg
Planners: Cynthia Horowicz, Paulo Vita, Camila Martinez Lima
Media: Monica de Carvalho, Patrícia Muratori, Ana Carolina Espósito, Aline Brazolotto, Marcelo Estevam
Illustration: 6B Estúdio
Photolithography: Burti
Image processing: 24 \ 7 id

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