Tuesday, September 27, 2011

IBM Billboard Changes Color To Match Your Outfit!

This was posted to YouTube last year, but it's still really cool!

IBM Ad Changes Color To Match Your Outfit

YouTube description:
"In early 2009, IBM launched its smarter planet agenda a broad campaign acknowledging
the importance of intelligent systems in the world today. In the retail industry, for example,
consumer data around something as simple as color can have massive implications
around shipping, inventory and, ultimately, overall sales. This interactive billboard is a
simple and engaging virtual demonstration of how a smarter retail system can work."

(Thanks for the tip AdFreak and PSFK!)

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