Friday, September 30, 2011

Audi A6 Avant Hummingbird commercial

Creative inspiration for Friday... this will get you through the last day of the work week for sure!

YouTube description:
"The Audi bird is a perfect metaphor for the new Audi A6 Avant's ultra-lightweight construction, offering drivers a more agile and efficient performance. Flying nimbly through a surreal landscape populated with trees, flowers and fauna made from petrol pumps, road signs and traffic cones, the metal-framed bird boasts design elements that echo the A6 Avant -- right down to its breast, which replicates the distinctive Audi grille. The hummingbird mischievously glides through its world to the strains of Johann Strauss's Open Road, Open Sky sung by legendary American baritone and automobile lover John Charles Thomas. The animated film is directed by Oscar-nominated Daniel Barber."

Credits from AdsoftheWorld:

Advertising Agency: BBH, UK
Creatives: Paul Yull, Adi Birkinshaw
Creative Directors: Nick Kidney, Kevin Stark
Producer: Ruben Mercadal
Team Manager: Polly Knowles
Team Director: Simon Coles
Production Company: Knucklehead
Director: Daniel Barber
Producer: Matthew Brown
DoP: Stephen Blackman
Post Production / Animation: The Mill
Lead 3D Artist: Tom Bussell
Editor / Editing House: Adam Marshall / The Whitehouse
Sound: Factory
Music Track: ‘Open Road’ by John Charles Thomas

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