Sunday, September 25, 2011

Anta Sportswear outdoor (JWT, Shanghai- Cannes Lions 2011)


"It all begins when you open up the shoebox."
In-store sculptures made entirely out of basketball shoeboxes...

 
Zhou Peng


Tang Zhengdong
   
Advertising Agency: JWT, Shanghai, China
Executive Creative Directors: Yang Yeo, Elvis Chau
Creative Director: Terence Leong
Art Director: Zhang Chao
Copywriter: Salome Zhang
Account Supervisor: Edward Dai
Designers: Zhang Chao, Casper Franken / Shotopop
Illustrator: Casper Franken / Shotopop
Photographers: Jonathan Tay, Rj Teo / Cliq
Retouching: Amoeba
Production House: Cliq Asia Ltd

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