Monday, August 8, 2011

World Kitchen Corelle Dinnerware: Vending Machine (China, Grey - Cannes Lions 2011)


Chip-Resistant Dinnerware

"Through implementing custom made vending machines placed in targeted areas,
we grabbed the attention of passersby and delivered the USP of chip-resistant dinnerware.
Finally it became an innovative and unique sales channel."
(From AdsoftheWorld.)





Advertising Agency: Grey, China
Executive Creative Directors: Chee Guan Yue, Attlee Ku
Creative Directors: Chee Guan Yue, Attlee Ku, Rocky Hao
Art Directors: Marx Zhu, David Yang, Kevin Ji
Copywriters: Rocky Hao, Celia Zhang
Advertiser’s Supervisor: Nanny Tang
Account Supervisor: Janet Shao
Photographer: Wang Feng

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