Monday, August 1, 2011

"The World is Your Oyster" for Lulu Guinness... directed by Vicky Mather

"To celebrate the first luggage collection 'The World is Your Oyster'
Lulu Guinness has created this animated film with award winning director Vicky Mather"


From a Lulu Guinness press release:

"Tapping the vintage glamour of Ginger Rogers and Fred Astaire with an eye set firmly on contemporary British style and culture, Vicky’s film is a showcase of her ability to evoke the essence of a brand through her own unique aesthetic pallet.

The collection and film will appear in Lulu’s London Boutiques, in Harrods and at Selfridges, having screened online at Elle, Marie Claire, Grazia and Dazed Digital."

About Vicky Mather:
"Vicky Mather is a multitalented new face whose work as a director spans stop motion animation
and live-action. Coming from a background in photography,  design and illustration, Vicky’s
sensibility conveys a charmingly familiar yet intriguingly fresh feel. Vicky studied Fine Art at
London’s Kingston University before receiving a Leverhulme Scholarship and CTBF Award
to continue her development at  the National Film and Television School. Her MA Animation
Direction graduation piece, Stanley Pickle, has become the most awarded film the NFTS has
ever supported, with more than 20 international prizes to date and numerous festival appearances.
Vicky was recently selected as one of the leading Brits to Watch by BAFTA, and attended an
inaugural reception hosted by HRH Prince William and  Catherine Middleton in Los Angeles.

See more from Lulu Guinness on their YouTube page.

Title: The World Is Your Oyster 
Commissioned by: Lulu Guinness 
Director: Vicky Mather 
Executive Producer: Stephen Whelan
Producer: Serena Noorani
Director of Photography: Pete Ellmore
Animators: Martin Davies, Melanie Climent
Production Designer: Marco Restivo
Editor: Vanessa Wood @ Speade
Post Production: The Mill
Music: Jean-Marc Petsas
Sound Design: Dario Swade

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