Saturday, August 27, 2011

NiQuitin Cigarette Magazines (Brazil, TBWA)

From AdsoftheWorld:

"Subscribers of two major Brazilian publications received their magazines wrapped to look like cigarettes. The headline reads:  'Can't stop thinking about cigarettes?'.
When they took the paper ring off they found out about NiQuitin Pastilhas.
A practical way of avoiding cravings."

Advertising Agency: Lew'Lara / TBWA
Creative Directors: Jaques Lewkowicz, Manir Fadel, Luciano Lincoln
Art Director: Bruno Cardoso
Copywriter: David Bessler
Attendance: Fernanda Tedde, Francisco Coutinho, Stella Arthur
Planning: Renata D'Avila, Sakamoto Gisele, Felipe Azambuja
Media: Ritton Luiz Eduardo Shinohara, Suellen Kiss
Art Buyer: Ana Karina Melo, Alessandra Sarilho, Giuliano Springhetti
Illustrator: Daniel Caballero

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