Sunday, August 28, 2011

Miller: "Boombox" (Turkey)

From AdsoftheWorld:

To attract attention to and to make Miller the preferred brand among
other six packs in the summer when beer consumption spikes.

"Miller is closely linked with music in Turkey.  It has been organizing Miller Music Factory, a contest 
to discover fresh music talents for six years and Miller Freshtival, a music festival, for two years now. 
This is why we have chosen music as a theme for our six packs. we have designed two sided boxes, 
one side looks like a speaker and the other is the casette player.  This way when three boxes are brought together side by side, they form a boombox."

"People bought 3 boxes instead of one to bring home a boombox." 

Advertising Agency: Manajans/JWT, Istanbul, Turkey
Creative Directors: Emine Noyan, Kaan Tanman
Copywriter: Cemre Tutar
Art Director: Orkun Yontem
Graphic Designer: Sinan Özçelik
3D Design: f/2.8 photograph studio

1 comment:

historypak said...

You completed a few fine points there. I did a search on the subject and found nearly all persons will go along with with your blog. boombox