Sunday, August 28, 2011

Miller: "Boombox" (Turkey)


From AdsoftheWorld:

Brief:
To attract attention to and to make Miller the preferred brand among
other six packs in the summer when beer consumption spikes.








Solution:
"Miller is closely linked with music in Turkey.  It has been organizing Miller Music Factory, a contest 
to discover fresh music talents for six years and Miller Freshtival, a music festival, for two years now. 
This is why we have chosen music as a theme for our six packs. we have designed two sided boxes, 
one side looks like a speaker and the other is the casette player.  This way when three boxes are brought together side by side, they form a boombox."

Result:
"People bought 3 boxes instead of one to bring home a boombox." 
  

Advertising Agency: Manajans/JWT, Istanbul, Turkey
Creative Directors: Emine Noyan, Kaan Tanman
Copywriter: Cemre Tutar
Art Director: Orkun Yontem
Graphic Designer: Sinan Özçelik
3D Design: f/2.8 photograph studio

1 comment:

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