Tuesday, August 30, 2011

Lipton - "Discover how far tea can take you" (DDB Paris)


How far can tea take YOU?

It takes me far every day!






Lipton releases a new music clip based on a song by the Parisian duet "Outlines". Using the same spirit as the surrealist pop outdoor campaign and the website http://www.liptoninfinitetrip.com launched early this year for its Exclusive Collection, Lipton invites us once again to discover how far tea can take us.
The completely animated clip has been developed in partnership with the production house B-reel.
It features the elements which contributed to the Internet website success : an "Infinite Travel" though six surreal, pop and poetic universes which seem to be never-ending. The Outlines music title "I cannot think", launched in July, gives rhythm to it all. The result of the pairing can only be cheerful.


Credits:
Advertising Agency: DDB Paris, France
Creative Directors: Pierrette Diaz, Matthieu Elkaim
Creatives: Nicolas Berthier, François Guyomard
Interaction Director: Branislav Peric
Digital Producers: Guillaume Cossou, Sophie Hoffman
Client partner: Marina Zuber
Account Director: Olga Papikian
Account Manager: Lennie Stern
Production: B-Reel

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